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How Chatbots Streamline Lead Gen and Sales

Just when you thought you knew it all

I wanted to share some graphs which highlight why using Chatbots is a great way to get ahead of your competitors.

This first graph shows that even though 2017 was a low point for traffic from organic social media, in recent years marketers have figured out a way to boost organic social traffic.

 

This trend is expected to continue. The question that then needs to be asked is, what has led to the biggest organic social media traffic gains? Let us take a look at the next graph.

 

 

These 2 graphs are showing that the biggest organic social media traffic gain has come from Chatbots.

As you can see, in the first graph, 41% of the companies reported that chatbots (also knowns as messenger bots for social sites) provided their biggest traffic gains.

 

In other words, if you want to drive people from social sites like Facebook, you’ll have to start using chatbots (messenger bots).

The chances are you aren’t using chatbots yet, but they are super effective.

Now, here is the thing. As you can see in the 2nd graph, everyone loves posting images and text-based updates. That is because they are easy to post.

But they don’t produce the best engagement. It’s actually live video and other forms of content types such as Chatbots that are on the rise.

So, if you want to get ahead of your competition, now is the best time to start implementing a Chatbot Strategy.

If you want to know how to get started then simply send us a quick message and we can arrange a suitable time to meet and discuss your Chatbot Strategy.

 

5 Key SEO Strategies for Small Businesses

Almost every new client meetings we are asked about our SEO capabilities. SEO stands for Search Engine Optimization and it’s vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity – leaving little time for this additional task.

A little bit about SEO

SEO is the process used to increase a website’s position within Search Engine Results Pages (SERPs). Search engines categorize available web pages and rank them in order of quality and relevance. Hundreds of factors go into making those decisions – despite the fact that the process typically takes less than a second.

There are many things you can do to boost your rankings, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important since these tell search engines what your content is all about.

Developing a strong SEO strategy for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.

Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few technics that continue to work even if Google keeps changing its algorithm (which it has now done on many occasions).

So, let’s talk about these players that can help you rank well over time.

1. Focus on Long-Tail Keywords

SEO experts originally believed that targeting keywords was all it took to grab Google’s attention. However, successful SEO now depends specifically on long-tail keywords.

Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for “web hosting”, someone interested in buying a plan might enter something like “how to get web hosting”.

In other words, long-tail keywords more clearly reflect what the searcher actually wants – and this is exactly what search engines like Google look for. These phrases are thought to send about 70% more traffic to websites and blogs, making them an ideal solution for small business looking to get their content out there.

Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What’s important is to focus on more natural phrases that are three to six words long.

2. Build Mobile-Friendly Pages

This one is interesting as we are continually coming across clients who are still running websites that are NOT mobile-ready. Google now ranks websites that are mobile-friendly above those that aren’t (on average). This is because mobile searches have overtaken desktop searches by a significant margin. Mobile users also account for more than 52.2% of all web traffic worldwide, so it’s important to consider their needs.

If your small business website falls short of Google’s standards, you could potentially lose customers and page views, and see your competition rise in the search rankings instead. Therefore, it’s now essential for your site to work just as well on a mobile device as it does on a larger screen.

A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google’s Mobile-Friendly Test is an excellent way to assess your site’s mobile compatibility and get some suggestions for improving it.

Also, this is one of the reasons most of the clients we have helped, we have moved them to WordPress. WordPress can be built to be mobile-ready without you having to worry about it being mobile-ready. If you are a small business owner then you know that in having one less thing to worry about is gold!

3. Leverage Your Social Media Profiles

Social media is one of the most powerful tools in your business. We don’t know how to stress this enough. You’re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.

Many marketers believe that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.

What’s more, social sharing contributes to a brand’s credibility in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered forms of social sharing, and the best way to solicit these is by creating content that your audience can engage with.

You can also try asking your followers directly to share content and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that’s centered around your brand, the better.

4. On-Page SEO

We mentioned earlier how we moved almost all our clients onto WordPress. One of the reasons we did this was to help them not only manage their own content but also to give them the opportunity to do some On-Page SEO.

WordPress allows you to add function and value-add plug-ins, without impacting the content. If you want On-Page SEO, then it’s as simple as installing Yoast SEO Plug-in. If you’re using WordPress and configured Yoast SEO well, you’ll have most aspects of your On-Page SEO covered. You can control.

5. Site Registrations

This one is hard to measure and very easy to do – and yet it’s something that is overlooked by most small businesses.

  • Sign up for Google Search Console (GSC) –  Formerly known as Google Webmaster Tools, Google Search Console (GSC) is a great tool providing you with various insights about the condition of your site, the indexation status, the issues found, and loads of other useful info. Listing it all here would take a post of its own. Suffice to say, it’s one of your most important tools for WordPress on page optimization. Not only that, it’s also completely free.
  • Sign up for Bing Webmaster Tools (BWT) – This is an alternative solution to GSC. But you can work with both, GSC and BWT at the same time if you want to. After all, if you do so, you gain access to additional data and tools, this time, coming from team Bing. No downside.
  • Sign up for Google for Business (GFB) – This is one of the easiest things to do and yet the last thing most business owners think about. Why not just let Google know who you are and let it do what it does best.

 

It’s already hard trying to get your customers to come to you. We hope this article helps you in getting them to at least find you. And, if you are still not seeing any returns in your SEO efforts then organise a quick catch-up with us and let us help you. Simply fill in the form below.

You need WIIFM Factor if you wish to succeed with your marketing

Regardless of whether you are trying to sell a product or persuade someone with an idea, you must start by addressing The WIIFM Factor, WIIFM = “What’s in it for me?”

WIIFM is the stuff that shows how or why what you have to sell or say matters to those who you are trying to sell or say it too. It’s the value proposition, the thing that makes them realize that what you’re offering is worth their money or their time.

Many times those who are closest to the message have a really hard time with extracting the WIIFM. It’s not because they don’t know what it is… it’s usually because they know it too well. This will hinder their ability to look at the offering objectively and from the perspective of someone new, someone who has no insider knowledge or context to fall back on.

Think about the end users, about how busy they are and how they are bombarded every day with thousands of messages volleying for their attention. They have a filter and if what you’re saying doesn’t break through the clutter to address a need they face… you’ll have a hard time getting through.

It’s a universal truth and it doesn’t apply to just selling books, widgets or programs. It’s applicable to ideas, movements, and missions as well. It matters just as much in the church as it does in the marketplace.

It’s understanding needs, the needs of who it is you’re trying to reach and making sure the way you communicate addresses those needs directly versus just adding more noise.

If you are still struggling with your marketing then come and talk to us. Sometimes it helps to get an objective opinion.

Want your customers to buy? Then give them more intimacy. Here are the 12 Stages of Intimacy.

The 12 Stages of Intimacy

At the end of the day, we are all people marketing to other people.

This isn’t a kumbaya statement either. It’s just reality.

When thinking about how you build relationships with other people in real life, there are certain steps we all go through as we get to know each other, build trust and decide if the commitment is a good thing. These are the 12 Stages of Intimacy.

In looking at our marketing through the 12 Stages of Intimacy, you can better understand where we’re falling short. Just consider the first couple of stages:

  • Eye to buy: one human sees another and likes what it sees.
  • Eye to eye: We made eye contact and are more engaged.
  • Hand to hand: We are talking, shaking hands and becoming more engaged.
  • Hand to body: We’re comfortable enough to give each other a pat on the back.

What’s interesting is the speed at which two people go through the 12 Stages of Intimacy is irrelevant to their success.

What matters is they don’t rush through the steps. If you meet someone and they immediately caress your face, that’s pretty awkward and you’d probably never speak to them again.

We do this with our marketing every day because we’re trying to skip straight over to convert or close before our prospects even know who we are, but more than likely that doesn’t work. It just scares people off.

The Value Journey Canvas: Applying the 12 Stages of Intimacy to Marketing

Taking the 12 Stages of Intimacy and the Customer Value Optimization model (google it), the DigitalMarketer team created the new Value Journey Canvas, which is comprised of 8 steps we, as marketers, must facilitate if we really want to grow our businesses.

As with the idea of intimacy, you must not skip more than one step. You also shouldn’t think your job is over once someone becomes a customer.

Wouldn’t you be upset if, once you got comfortable with your partner they stopped talking to you?

Your customers feel the same about you when you pass them off after the close and move on to the next hot lead.

Let’s take a deeper look into each of the stages of the Value Journey Canvas:

 

Image provided by DigitalMarketer Lab

1. Aware

A prospect has some kind of trigger that prompts them to find you or become “aware” of your brand. They now know you exist from either your social media channels, a referral, or your website.

2. Engagement

Now, this prospect is beginning to engage with you through your content; perhaps by reading a blog or watching one of your Facebook Live videos. They want to understand if your content helps solve their problem.

3. Subscribe

The prospect has decided your content resonates and would like more from you. This could be in the form of a blog subscribe or content download, but don’t let the word, “subscribe” fool you. The main idea here is they are willing to provide their real information to interact with your content, whether that’s a literal subscribe to your blog or a free whitepaper download.

4. Convert

Here, the prospect is making a commitment of time (i.e. watching a webinar or engaging in a free consulting session) or a small commitment of money (i.e. $7 report). This is an early entry point offer (similar to the Tripwire from the original system) that signals they are more engaged.

5. Excite

If the prospect doesn’t get excited about what they converted on, they won’t move forward. In fact, the dotted arrows in the graphics show how some prospects may fall back a couple steps, like a game of Shoots and Ladders. In this situation, you can then try to offer value again with something better or with something more relevant to their challenge.

In addition to your convert offer being of quality, you also need to make sure your prospect actually consumed it and enjoyed the experience. Follow up with nurturing series to check-in and provide a bridge from excitement to your core offer.

6. Ascend

A prospect has seen value in your content and they are excited to work with you. In addition to your core offer, this is the time to offer additional product and/or service add-ons to ensure they get the most value from them.

7. Advocate

Now that your prospect is a happy customer, they are speaking positively of your brand. At this point, marketing should reach back out to acquire case studies and testimonials.

This goes right back to forgetting to date after you get married and hits on the delight phase of the inbound marketing methodology. There’s still support needed there and your job is to turn your advocates into promoters.

8. Promote

An extremely happy customer will actively and willingly promote your brand without your additional nurturing.  You can set up referral or affiliate programs to enable your promoters to work a new prospect through the Value Journey Canvas.

How the Value Journey Canvas Informs Your Marketing Strategy

Back to the inbound marketing methodology, you can see in the graphic below how the Value Journey Canvas breaks down its variation of  attract, convert, close, and delight stages and the typical tactics you use in each step.

Image provided by DigitalMarketer Lab

When looking at your metrics, analyze where you’re causing friction in this journey.

Are you struggling to get website visitors? Focus on awareness. Are you getting a lot of marketing qualified leads that never move further down their buying cycle? Focus on your convert and excite stages.

Rather than thinking in blanket statements that “We need more traffic” or “We need more leads,” use this model to dive deeper into where you’re actually falling short.

If you’re not sure how to execute some of these tactics, this model can pinpoint where you should spend more time training yourself and your team. I also know a pretty good marketing agency that can help. 😉

4 simple ways to ensure your users clicks on the link you have sent them

Humans are hard-wired to respond when you push these four emotional buttons. Here the 4 main Emotional Triggers that will help you increase email click-through rate

  • Gain
  • Logic
  • Fear
  • Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

Let’s break each of these emotional triggers down one by one…

Gain

What will I gain if I click on this link?

That’s what your reader is wondering and you need to answer it.  Your email copy should make a promise that clicking on the links in the email will deliver a specific gain.

That promise might be obvious or subtle.

Logic

It’s true.  People buy for emotional reasons — but they justify the purchase with logic.

If you’ve appealed successfully to a buyer’s emotional side, it’s time to give them something practical to justify the purchase.

Use statistics, odds, comparisons, expert opinion and other practical facts to encourage email clicks.

Fear

Be careful with this one but understand that fear is often more motivating than gain or logic.  With the right audience and the right promise, you can get outstanding click-through rates when you instill fear into your reader.

Survival Life sells to a market that is concerned about natural disasters and other scenarios that will put themselves and their families in danger.  The products we sell to this market are among the best in the industry at helping people prepare for these scenarios.

Just as in the life insurance or retirement planning space, we are selling the peace-of-mind that one feels when they are adequately prepared to deal with something frightening.

Scarcity

If you want to encourage action, your reader must understand what they will gain or what you will protect them from if they do take that action.

But it’s a funny thing.  If the reader feels that there is no urgency to take action NOW, often they won’t do it.

If you want to increase click-throughs on your emails, you need to communicate that what you have for them is limited in some way.

 

Mixing and matching emotional triggers

TEST, TEST, TEST.

Experiment with the order in which you push these buttons.  Try GAIN > FEAR > LOGIC > SCARCITY.  Then, switch it up and test FEAR > LOGIC > GAIN > SCARCITY.

Also, experiment with emails that focus on a single emotional trigger and others that combine more than one.

For example, a single sentence in your email might touch on gain, logic, and scarcity.  It might read like this,

Until midnight tonight [SCARCITY] and for less than it costs to fill up your gas tank [LOGIC] you can learn how to negotiate thousands of dollars off of your next car purchase. [GAIN]

The same sentence could be tested using fear instead of gain,

Until midnight tonight [SCARCITY] and for less than it costs to fill up your gas tank [LOGIC] you can learn to stop a used car salesman from ripping you off. [FEAR]

 

If you are still not getting the click-through rate you are hoping for then why not arrange a session with us. We will share with you some of our success stories.

Here is Why You Should Be Using Facebook Bots

Facebook chatbots provide a powerful way to engage with your customers, and they’re surprisingly easy to set up and manage. Instead of sending a 400-word follow-up email to your new leads that answer every question they might have about your product—and many they don’t—you can create a custom choose-your-own-adventure-style chatbot responder. Because they live in the same ecosystem, they’re the perfect way to follow up on Facebook lead ads.

At their core, Facebook Messenger chatbots “take over” the messaging for your product’s Facebook page. If a user sends you a message on Facebook, your bot will automatically send a customized response. User chats and responses are then stored within the chatbot app itself and can be surfaced later or integrated with an external database or CRM. For example, a chatbot for your meditation app might ask users, “What’s your biggest challenge with meditating?” Then you can give users customized help, content, and sales pitches based on their response.

Another benefit of chatbot conversations: They let you segment your audience based on how they respond to chat questions. In the case of a meditation app, you could segment “first-timers” and “experienced meditators” based on an initial question asking about the user’s experience level.

Not sure where to get started building your own chatbot? Check out ManyChat(from $10/month). You can play around with their free trial, and if you decide to launch, they have a helpful feature that lets you automatically follow up with Facebook engagers. You might also consider ChatfuelMicrosoft Bot Framework, or Massively.

If you’re having trouble hooking customers by email, consider a chatbot. They provide a fun, personalized way to engage with—and segment—your growing audience.

Come and talk to us if you are interested and don’t know how to get started with Facebook chatbots.

How Good SEO Helps Brings You High Quality Traffic

If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’.

Google wants to provide its users with answers. This is one of its main services and if Google can’t do it, then people will look elsewhere – such as other search engines eg Bing – to get what they’re looking for.

But in order for Google to provide answers, it needs to know which sites it can trust. The results pages are not ‘curated’, meaning that Google doesn’t have a team to actually check the content. And that means that it needs to start recognizing sites that deliver popular answers in a programmatic, algorithmic manner.
How can you make sure that this all works for you and your site is considered one of the ‘trusted’?

The Right Links

The first and most important way to accomplish this is with the right links profile. You need to attract links from sites that Google already trusts – but how do you know what sites those are?
One strategy is to look at Google’s ‘In the News’ section. Here, Google highlights breaking stories by sharing posts from popular news sites and sites in that niche. This is a very important tip because, in order for Google to share that content like news, it must already have a high amount of trust for those sites – and this will rub off on you a great deal.

Another tip is when possible, to try and get a link from a .edu or .gov domain. Google likes these sites because they have obviously got a certain amount of credibility and by aligning yourself with them, some of that credibility is likely to rub off on you as well!

Branding

Another useful tip is branding. Google likes brands and has shared this information openly in the past. If your site name is currently the same as your keyword – rather than a catchy company name – then you’re doing yourself a disservice.

Likewise, you should also try to get links from other big brands. Google knows brands like Coca-Cola, like the BBC and like The Verge and that means they can pass on a lot of credibility.

Degrees of Separation

It’s not exactly easy to get links from the BBC, or from the biggest sites in your niche that Google is featuring. So what can you do if you’re still ‘small fry’?
One answer is to think of this as a game of ‘degrees of separation’. If you can’t get a link from the BBC, then getting a link from a site that has a link from the BBC can work a great deal!

Researching Backlinks

How do you know what links a site has pointed to it? Simple: use a backlinks tool. And this also has the advantage of allowing you to research precisely which links worked for the biggest sites in your niche… so that you can build the same ones!

Are you struggling with SEO on your site? Why not arrange a chat with us?

Are Calls to Action (CTA) Phrases Really that important?

Let’s define it first:

Call To Action (aka CTA): The text you use to ask someone to do something, download something, sign up, get a report, etc.

Hubspot suggests that the right Calls to Action (CTAs) can convert website visitors to leads by a rate more than 40% higher than basic CTAs.

CTA Phrases to Use:

Simple:
Sign Up For Free
Sign Up
Subscribe
Add to Cart
Join Free
Get Started
Join
Join Now
Learn More
Register Now
Reserve Now
See it in Action
Continue
Download
Buy Today
Call Now
Click Here
Contact Now
Donate Today
Enroll Now
Find Out More
Get a Free Quote Today
Immediate Download
Learn More
Register Now
Reserve Now
See it in Action
Sign-up Here
Sign Up For Free
Start Now
Take the Tour
Talk to an Expert
Watch Our Tutorial
Get My Custom Report

Even Better:
Try

For Free
Give a Try
Our Work
Send Me Specials Now
Claim Your Free Trial
Let’s Start
Let’s Begin
Sign Up to Start
Take Me There
YES.
Get Started
Find Out More

Phrases & Words to Avoid:
Submit
Blow Out Deal
Low Price
Limited Time Offer
[Anything Blinking]
Amazing Deal

The right CTAs aren’t just for getting people to call. Maybe it is an option to subscribe or download a PDF, or what have you. They are also important for simply getting people to spend more time on your site. Think if every user visited just one extra page on your site; that’s a huge boost in traffic for most websites! And the more pages they see, the more informed they become about your product or service. They’re moving down the sales funnel.

Need some help? Why not fill in the form below.

32 Lead Magnet Ideas To Quickly Build Your Email List

The most effective lead magnets are often a combination of ideas, smooshed together in such a way as to make them extra-specially attractive and useful for the target audience.

Combine and adapt these ideas however you wish, to make them work your business.

1. One pager cheatsheets
.
2. Mindmaps / blueprint / diagram – some visual representation of a complex idea
.
3. Toolkit or list of resources
.
4. Training or demonstration video
.
5. Free trial of whatever you’re selling
.
6. Discount/free shipping
.
7. Quiz – ‘which Disney princess are you’ style quiz (you know how irresistible those are) – follow up with a report according to the result
.
8. Test/assessment – a measure of their user’s potential or how well they are doing something, then ask for their email address so you can send the full report or result
.
9. Your catalogue – they need to give you their email address so you can send it to them
.
10. Template (or a collection of templates) that helps them replicate what you do. Then follow-up with an email offering to help them out.
.
11. Swipe file of examples you can use – recipes, headlines, social media updates
.
12. Scripts – for pitching, for discovery calls, for replying to ‘how’s your diet going’
.
13. Calendar – not a blank one! One with workouts, recipes, activities – whatever it is you do, show them how it can be worked into their life.
.
14. Planner – templates + lesson showing how to do the planning process
.
15. Workbook/worksheet – to help you complete a specific task/overcome a particular challenge
.
16. Calculator/spreadsheet/calculation/budgeting tool
.
17. Gated content – lump all your free content into one place, password protect it and give access in exchange for email address
.
18. eBook – but beware these can be a bit long on information without creating any measurable benefit for the reader.
.
19. Report with data, or case study – share your experience or the output of a survey (beware this carries the same risk as with an eBook).
.
20. Printable poster – a pretty visual reminder, checklist or motivational quote, and include your branding so the user is reminded of you every time they look at it.
.
21. Audio file – a meditation, or an exclusive interview.
.
22. Digital prettiness – wallpapers for mobile phones, desktops, screensavers.
.
23. Sample – a smaller version of your physical product, a chapter from your book, a lesson from your online program.
.
24. Email course – this works quite well for things when a small amount of information or encouragement can be delivered consistently, for example with life coaching, nutrition, personal training.
.
25. Free email consult or call – be careful with this though, or you could find yourself fully-booked with freebie-hunters, and no time for paying clients. It may be better to build your email list using other techniques, then make this offer to nurture the relationship
.
26. Recording of previous webinars/live events.
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27. Just offer your newsletter – sometimes people just wanna stay in touch and they don’t need a bribe.
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28. Giveaway- but beware you may not be attracting the right kind of people to your list.
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29. Manifesto – printable that knits together your tribe.
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30. Access to free Facebook Group
.
31. Add to a waitlist
.
32. A live webinar/online masterclass – deliver actual value – don’t make this a massive pitchfest.

That should be enough for you to get going on.

If you’re struggling to come up with a freebie your target audience will love, then come and talk to us.

What is Amazon FBA and is it time your business jumped onto it?

If you already have, or you’re contemplating, a start-up with an actual physical product to sell, then you have probably heard of Amazon FBA – but what is it exactly and what are its advantages and any potential drawbacks you need to know about?

Let’s say you are new and have created your own product. Now, you are ready to go to market.

Then you discover, a design of packaging (again very expensive) was a major challenge. Logos and branding took time and creativity. The initial sales (obviously on a loss basis for quite a while given the development costs) were to family and a network of friends. But there was a vision. The vision held firm and the viability grew. Finally, there was proof of concept as the sales took hold online and some great exposure was achieved when a major homewares brand with several suburban stores agreed to stock some of the range.

It was time to start thinking big. You may decide to lease a bigger space just for the production itself, and the rental was a significant expense. By now the real problem was storage, managing inventory, and delivery. Packaging and posting individual orders and hand delivering the store orders had become unmanageable.

Amazon FBA (Fulfilled by Amazon) entered the Australian market space just 12 months ago – at exactly the right time for alot of new startup businesses. As a great example if IaaS (Infrastructure as a Service), Amazon FBA manages every aspect of the pick-up, storage, inventory management, order shipping, and even customer returns.

It’s useful to clarify that your product does not need to be sold on Amazon itself (although of course it can be). The winning point of differentiation for Amazon FBA is that it’s an end-of-the-line system which saves your business time and money because Amazon stores your products and manages their delivery in your direction. The fulfillment fees are extremely competitive, given Amazon’s vast network of storage, delivery, and inventory management systems. Their advanced data management systems allow you to monitor and track all inventory, orders, and deliveries as they are happening.

The fulfillment fees include all packing of orders, inner packaging, and delivery, even including the management and accounting for any returns. Separately there is a monthly storage fee, based essentially on your cubic metres of stored product. It would be impossible for a small start-up company to access its own rented storage facility in an equally cost-effective way.

So, if you have the perfect product, now is the best time to take up Amazon FBA. Contact us if you want to know more.