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Try This Simple Trick to Explode Your Email CTR

Your email’s click through ratio (CTR) is crucial to your mailing list business’ success. There are no two ways about it. If people are not clicking on the sales link in your updates, you are not going to make any money. It’s just plain impossible.

It doesn’t matter how many people are on your mailing list, it doesn’t matter how many people open your emails, if they do not click on the affiliate link or product sales link embedded in your emails, you’re going to continue to struggle.

Unfortunately, most sales page links in emails are designed to fail. Otherwise intelligent, skilled and experienced list marketers commit the following errors. They obviously don’t do this purposely, but the end results are the same.

Many marketers send irrelevant offers. It’s easy to see why people fall for this trap. You have a mailing list about cars, for example. You’re so pumped up about the huge number of people joining your list and opening your emails, but the subject matter involves automobiles. So what do you do?

You hear that an affiliate program has an amazing high converting new product for hair care. You think that even though your list has nothing to do with hair care products, there should be enough people who might be interested, so you give in. You send out an update with an offer that is completely irrelevant. Let me tell you, if you keep doing that, you will kill your mailing list.

You have to understand that your list members are very busy. They don’t have time for games and they have very limited patience. If it becomes apparent that you are sending out too many irrelevant offers, your list members will become blind to your updates. At the back of their mind, they have written off the value of your list.

Now, keep in mind that this happens regardless of the fact that they did not bother to unsubscribe. This is what makes it tricky. So do yourself a big favor, just because people remained on your list, it doesn’t necessarily mean that they’re still interested in your list. It’s only a matter of time until your open rates start sinking like a stone.

Another common problem with unresponsive emails is the fact that even though your offers are relevant, you’re too blatant about what you’re doing. You have to understand the premise behind your mailing list. The premise is to add value to people’s lives. It’s supposed to be a two-way conversation where you can help list members overcome certain problems.

While they understand, at some level or another, that you have to pay the bills, you can’t be too blatant about it. If it becomes apparent to them that the only reason why you have this mailing list is to make money, they’re going to tune you out. The relationship, while it is focused on certain content that they’re interested in, has become too commercial. It has become too mercenary for them.

Finally, you have to be careful of the length of your email. If it turns out that you’re sending really lengthy emails, which can be a chore to read, people will tune you out. You have to understand that people have better things to do than read through a wall of text. This is especially problematic if your emails are formatted in an intimidating way.

Believe it or not, the best performing emails tend to be short. They get to the point, they tell a story, they engage the reader, and they do the job. Writing your life story in an email might be cathartic for you, but it probably does nothing for the end user. If anything, it scares them because they might think that your future updates will be equally long.

The Solution? WIIFM

So how do you get explosive CTR rates? It boils down to WIIFM or “what’s in it for me?” You have to understand that people all over the world, regardless of where they come from, regardless of their color, regardless of their religion, are always asking this question.

You need to address that question quickly, directly and instantly. You have to quickly get across what they will get if they click on the link. Otherwise, you’re going to lose a sale.

If you find yourself stumbling all over yourself trying to explain what the value is, then chances are, you’re doing something wrong. The key here is to send relevant offers that directly address the problems and concerns raised by: number 1, the general niche of your email list; and number 2, the specific problem raised by your email update.

If you do this right, you can then go on to number 3, which is to tie the call to action in the email to the main benefits of the solution you’re promoting. Fail to do any of these and your CTR rate will drop like a rock. In fact, you remain blind to this. It’s only a matter of time until your email list becomes non-responsive because people feel that you don’t really get them.

Are Calls to Action (CTA) Phrases Really that important?

Let’s define it first:

Call To Action (aka CTA): The text you use to ask someone to do something, download something, sign up, get a report, etc.

Hubspot suggests that the right Calls to Action (CTAs) can convert website visitors to leads by a rate more than 40% higher than basic CTAs.

CTA Phrases to Use:

Simple:
Sign Up For Free
Sign Up
Subscribe
Add to Cart
Join Free
Get Started
Join
Join Now
Learn More
Register Now
Reserve Now
See it in Action
Continue
Download
Buy Today
Call Now
Click Here
Contact Now
Donate Today
Enroll Now
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Get a Free Quote Today
Immediate Download
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Register Now
Reserve Now
See it in Action
Sign-up Here
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Start Now
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Talk to an Expert
Watch Our Tutorial
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YES.
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Phrases & Words to Avoid:
Submit
Blow Out Deal
Low Price
Limited Time Offer
[Anything Blinking]
Amazing Deal

The right CTAs aren’t just for getting people to call. Maybe it is an option to subscribe or download a PDF, or what have you. They are also important for simply getting people to spend more time on your site. Think if every user visited just one extra page on your site; that’s a huge boost in traffic for most websites! And the more pages they see, the more informed they become about your product or service. They’re moving down the sales funnel.

Need some help? Why not fill in the form below.

5 simple online marketing strategies for Christmas marketing

Yes. It is coming close to that time of the year. we, as business owners start to wonder whether our website is ready for Christmas. With more and more of our customers doing half of their Christmas shopping online, if you are running an online business then it’s time to knock it up a gear for your Christmas marketing.

Excessive crowds are one of the main factors turning shoppers to their laptops and mobile phones, rather than braving a trip to their local shopping centres. It would appear shoppers are using their smartphones and tablets more than ever, meaning e-commerce websites need to be prepared for the change in shoppers’ attitude.

What can small businesses do to compete and fight off the competition? Using these 5 simple online marketing strategies, you can put your brand and products in a position to appeal to a larger audience during one of the most demanding sales seasons.

1. Use social media and hashtags to engage your customers

Even without the big budgets, small businesses can start creating a social media storm when done right. While you may not have managed to get a Christmas hashtag trending, using ones already trending on your Tweets can drive extra traffic to your page. Be wary of just jumping on any popular hashtag, though. Pick ones that work for your market and make sure you know exactly what the hashtag trend is about.

Use social media to highlight offers and giveaways at Christmas. Secret Escapes is a company that always promotes its special offers through Twitter to ensure followers have a reason to stay engaged and spread the word. Engaging your customers on social media is essential — especially at Christmas when many are desperately looking not just for gift ideas, but also for a deal or two to keep costs down.

2. Reach out to bloggers for extra exposure

Get in touch with relevant, reputable bloggers to run a Christmas giveaway on their blog or to get your products featured in a Christmas gift guide. Bloggers have a ready-made audience that you can tap into to massively increase social media exposure and generate click-throughs to your website during the holiday season.

Christmas shopping giveaways — Provide a product to a blogger to give away to their readers.

Christmas gift guides — From October-December, many bloggers will compile a list of products which are ideal Christmas gifts in the run-up to December 25th. The blogger will write a short review of a product to promote it. It’s a great way for products to get exposure, as people will be turning to their favorite blogs to find gifts for friends and family. Look out for these opportunities on the #PRrequest Twitter hashtag.

Christmas reviews — Got a service but not a product? No problem. You can still work with bloggers during the Christmas season. If you own a small bakery, for example, you could invite a local food blogger to try your special Christmas doughnuts. Agree with them beforehand to write a review of their experience and share it on social media.

3. Target niche keywords on a blog

Use Google Trends to find those keywords that are seasonal favorites, as well as those which are on the up this year. If you know something is going to be popular around Christmas time, write some blog posts targeting related long tail searches. Use these as social media fodder, get some targeted links coming in, and you’ll have a shot at getting your blog posts ranking for these seasonal keywords.

You can make blog posts light-hearted as well, even if your product or service is serious. A warehouse safety inspector may not see an increased demand for their service at Christmas, but by writing an entertaining blog post with niche keywords and a Christmas topic they can create something which people will be much more likely to share than a blog purely written about their business.

4. Use remarketing adverts

Remarketing is a tried-and-tested way to bring back those customers who didn’t complete their purchase on your website. Adverts reminding customers where they have been browsing will show up as they browse online, or in the form of an email from the website itself.

Remarketing emails are a powerful tool used by the very best. WHSmith found a 200 percent conversion rate on remarketing emails when they followed up customers with a personalised email offering a 5 percent discount on products within the next 48 hours. With those kinds of results, it’s crazy not to follow up with remarketing emails, especially at Christmas.

Remarketing emails have a 50 percent chance of being opened in December, as opposed to 44 percent in November.

Consumers tend to panic nearer Christmas and are more likely to open emails to make sure all their gifts arrive in time for the big day. They’re also more eager than ever to look out for ideas and deals to aid their festive shopping.

5. Use videos to engage your customers

Videos are more prominent than ever on the internet and engaging consumers like never before. After watching a video on an eCommerce website, 64% of consumers are more likely to buy a product.

Creating a video to demonstrate how a product is used is perfect — particularly if it’s new and buyers have to be introduced to it. Having a simple video to show how easy it is to use something that appears to be seen as complicated can ease customers who are uncertain about buying it.

Even online, Christmas shopping can be stressful for people trying to find the right gift so using a video is a sure way to grab customers attention and have them follow through with a sale.

If you start planning now for your business, you will have plenty of time to do your own Christmas shopping!

Chat to us if you need help with some new ideas.

160 Ideas for Email Opt-In Ideas to Grow Your List Fast

Why is an Opt-in option so important? The opt-in option allows you to give your readers to get something of value for nothing. If you provide value to your readers, they will stay on your list and become loyal customers.

A lot of our clients tell us they are running out of ideas on Email Opt-in options. Really? Well today, I want to help you get 160 ideas for email opt-ins that will help you grow your list quickly.

160 Email Opt-In Ideas to Grow Your List Fast:

GENERAL

  1. Quiz
  2. Free Webinar
  3. Tutorial
  4. Cheat Sheet
  5. Case Study
  6. 5 Quick Fixes for _________
  7. eBook
  8. Beginners guide to _________
  9. Content upgrades based on your blog posts
  10. Toolkit
  11. Resource list
  12. Printable Planner
  13. Prompts
  14. Audio Book
  15. Access to Library of Resources
  16. Challenge
  17. Facebook Group
  18. Membership Site
  19. Free Trial
  20. Waiting List
  21. Chapters from a Paid Book
  22. Swipe Files
  23. Email Subject Line Swipe File
  24. Seasonal Email Subject Lines Swipe File
  25. Client Response Template Email
  26. Email Course
  27. Mini-Course
  28. Masterclass Webinar
  29. Audio Course
  30. Worksheet/Workbook
  31. List of your favourites
  32. Action Plan
  33. Tip sheet
  34. Free guide
  35. Business plan workbook
  36. Social Media Planner
  37. Coffee Chats
  38. Schedule
  39. Assessment
  40. Waitlist
  41. Monthly Newsletter
  42. Web App
  43. App
  44. Gated Content
  45. Online Summit Tickets
  46. In Person Event Tickets
  47. Survey Results
  48. Roundup
  49. Giveaway
  50. Free Quote
  51. An interview with someone influential
  52. Q&A Session with you
  53. Pocket Guide
  54. Online tool that requires registration
  55. Email Series Challenge

PHOTOGRAPHERS

  1. Pre-Photo Session Checklist
  2. Stock photos Freebies
  3. Pre-sets Freebies
  4. Photoshop/Illustrator brush sets
  5. Guide to Taking Instagram photos
  6. How to prep for your photoshoot
  7. Tips for taking _______ Pictures
  8. Christmas Card Template (insert family photo)
  9. Birthday Card Template (insert photo)
  10. Posing Secrets
  11. Make-up tips for Photography Session
  12. Clothing Selection tips for Family Photography Session
  13. Flatlay Styling Tips
  14. Tips to improve your photography session experience
  15. Favourite Wedding Shotlist

BRANDING/GRAPHIC DESIGN/WEB DESIGN

  1. Business card template
  2. Phone Background
  3. Desktop Background
  4. Free Print
  5. Instagram Story Templates
  6. Website Audit Template
  7. Social Media Audit
  8. Google Analytics Dashboard Download
  9. Calligraphy Tutorial
  10. Inspiration File
  11. Inspirational Quote Prints
  12. Branding Challenge
  13. Website Launch Checklist
  14. Brand Messaging Workbook
  15. Welcome Guide Template

BUSINESS

  1. Blog post prompts
  2. Sales Script
  3. Email Proposal Template
  4. Business Budget
  5. Plan your marketing worksheet
  6. Business Plan Template
  7. Marketing Plan Template
  8. Productivity Challenge
  9. Social Media Planning Workbook/Template
  10. Social Media Swipe Captions
  11. Tips to Improve your Instagram
  12. Ideal Client Workbook
  13. Hashtag Guide
  14. Tips for Converting Clients off Social Media
  15. Email Subject Lines that Convert

SHOP OWNERS

  1. Discount (available for a certain time period)
  2. Coupon Code (available for certain products)
  3. Catalogue of Products
  4. Free Shipping
  5. Free Samples
  6. Early Access to a Sale
  7. Product Pre-Launches
  8. Birthday Discount
  9. Gift with Purchase
  10. How to use your product guides
  11. Seasonal Trend Guide
  12. Monthly Give Away
  13. Tips that relate to your product
  14. Exclusive Products
  15. How to use your product

BLOGGERS

  1. Recipe
  2. Workout Calendar
  3. Meal Plan
  4. Free Workout Routine
  5. Morning & Night Routine
  6. Style Guide
  7. Special Deals
  8. Exercise Guides
  9. Travel Guides
  10. Carry On Packing Lists
  11. eCookbook
  12. Clean Eating Grocery Shopping List
  13. Travel Guides
  14. Wardrobe Planner
  15. Travel Packing Checklist

INTERIOR DESIGN/ORGANIZATION

  1. Kitchen Design Layouts
  2. How to organize your __________ (desk, files, jewelry)
  3. Checklist for cleaning out your closet
  4. Tips for Styling _________
  5. Seasonal Cleaning Lists
  6. #BossLady tips for your workspace
  7. Quiz -> Best paint colors for your personality
  8. How to style your bed
  9. Best {product} for your design style
  10. DIY Tutorial
  11. Ethically Sourced Furniture Cheatsheet
  12. Seasonal Decorating Checklists
  13. Gallery Wall Templates
  14. Purge your House Challenge
  15. Organization Label Printable

BUSINESS COACHES

  1. Goal Setting Guide
  2. New Habit Challenge
  3. Tips to Destress your Life
  4. Time Management Tips
  5. Tips to Organize your Business
  6. DIY Coaching Series
  7. Weekly Tips
  8. Creative Prompts
  9. Actionable Steps to increase your Business
  10. Charge What you are Worth Worksheet
  11. Business Planning Workbook
  12. Email Course
  13. Productivity Cheatsheet
  14. Business Roadmap
  15. Facebook Group Access

The point of all of these freebies is to give value and help to your customers. Gone are the days where you can just post “Subscribe to our newsletter” on your blog and people will sign up. Our inboxes are so full these days and people do not want to get spammed with random stuff. They know how valuable their email address is and they aren’t about to give it away for free. By giving them something of value, you will give them a reason to want to share that information with you.

Let us know what ideas worked well for you.

Strategy #12 – Step-by-Step Lead Generation method

STEP #1: CREATE A LEAD MAGNET

The first component you need for your lead generation funnel is a lead magnet. This is the incentive to get prospective customers to visit your page.

We’ve written a lot about lead magnets in the past, but it bears repeating: A lead magnet is an offer (usually free) that is dedicated to giving your website visitor some relevant value in exchange for their contact information (an email address at the very least).

Some examples of lead magnets are PDFs, eBook samples, articles, webinars, and other limited, exclusive content.

Marketers like Andy Crestodina, Jeff Bullas, and Michael Brenner recommend these types of lead magnets. These are sometimes also called opt-in bribes or content upgrades.

Above all else, keep your lead magnet simple. The more complicated it is, the more you may confuse prospective customers. You can use a one-page, actionable template or book sample. Checklists and templates also work well.

In my experience, I’ve found that the simpler your lead magnet is, the better it converts.

STEP #2: CREATE AN OPT-IN LANDING PAGE

To get your lead magnet to convert, you need a landing page to promote it. That brings us to our second step.

Your opt-in landing page is going to explain the lead magnet, including why prospective clients would want to download it. The copy should be focused on advertising the end benefit the potential client will get if they opt-in to receive it.

Use numbers and stats when you can to add credibility to the offer. Create a list of all the benefits of your lead magnet, including the problems it solves and processes it simplifies.

Make sure your download button is big, colorful, and prominent. Keep it above the fold so prospective clients can’t miss it.

STEP #3: EMAIL FOLLOW-UP

By this point in your lead generation funnel, your prospective client has converted and is not on your email list. Now it’s time to automatically follow-up via an email drip sequence.

You should send at least three email follow-ups. These are meant to engage your new leads.

Use the VACuum formula for these if you’re stuck on what to write.

Your follow-up emails should also bring them back to your website and to your core offer, which we’ll explain momentarily…

STEP #4: CREATE A SERVICE PAGE WITH A CALL-TO-ACTION (CTA) AND CONTACT/BOOKING FORM

After your prospective client opts in to your lead magnet, they’ll be redirected to your service page.

Pro tip: if you don’t already have a landing page dedicated to promoting your service, you need one, stat.

The service page is where the real action happens within your client lead gen funnel.

Adding a little piece of free content before the visitor arrives on the service page—be that a PDF, webinar, article, etc.—is important because you create a positive lens thru which your offer will be seen.

By giving the prospective client something good, you are starting a relationship where you trade value for value. This context leads to a higher overall percentage of people who visit the service page and make a consultation/booking.

Sure, you could always skip the lead magnet and send traffic directly to the services landing page. You would get some percentage of bookings/consultations, but not nearly as much if you offered your free lead magnet first.

Of course, that also depends on where the traffic is coming from, but that’s a longer discussion for another day.

For your first lead generation funnel, I strongly recommend including a lead magnet at the get-go.

On your service page, you need a few key elements besides great copy, like your CTA, your contact/booking form, and even a phone number. (Phone numbers are very useful for building trust.)

Here are some of my best practices for writing effective landing page copy.

First, including a compelling selling proposition. What makes your services different? Why do people need them? Are you focused on servicing one particular niche?

You should also add the top three benefits of your product or service. This acts as a quick overview that attests to the value of your company.

As you present your selling proposition and your top benefits, make sure to write with clarity. Clear and simple is better than long and wordy.

Be sure to include lots of social proof in the form of testimonials and case studies as well.

STEP #5: FUNNEL TRACKING

Before we turn on the fuel to activate this little system that we’ve set up here, we want to put tracking in place. This gives us a read on valuable information, such as:

  • How many people visited the opt-in landing page
  • How many of those people opted in to get the lead magnet
  • How many of those people clicked on the sales page
  • How many of those people who were on the sales page booked a consultation

Tracking is something you can set up in Google Analytics. I’ve written about creating an analytics sales funnel to track leads and revenue before, so check out the tutorial there to get started.

STEP #6: TRAFFIC INCREASE

Last but certainly not least is your traffic.

At this point, you have a basic funnel and funnel tracking in place so not it’s time to fuel your sales engine with traffic. To do that you want to start running ads on Facebook and/or Google Adwords.

You want to start with Adwords first. It will cost more per click, but you can start with a budget as little as $20-$50 per day and begin pulling in quality leads. The traffic from Adwords should be pointed directly at your service page.

With traffic from Facebook, there is no search intent, so you’ll need to warm up the lead first before they will be ready to buy. For this reason, you want to use the full-funnel and point traffic from here to your lead magnet landing page.

Now flip the figurative switch and let it run itself!

Your job isn’t over yet, though. It’s important to make tweaks and adjustments as you go along. This lets you discover where the biggest leaks are in your client lead generation funnel. You can then plug these and continue to iterate, optimize, and grow sales.

If you want to skip all the heavy lifting and save time, consider our done-for-you funnel service where we create your client lead gen funnel from A to Z and even manage and optimize your ads.

Conclusion

Want to supercharge your lead generation? Sign up for my five-page email course, “Double Your Leads in 5 Days.”

By following these six simple steps you will create for your business a basic, working client lead gen funnel for your business.

These steps also give you a quick glimpse into the work we do for our clients every day as we build out their online lead gen funnel.

To review:

  • Lead magnets are essential for nurturing a relationship with a new lead.
  • Your lead magnets should be simple. Think more along the lines of one-page articles or templates instead of multi-page book samples.
  • Your email and sales copy must be strong and present your unique benefits clearly to get more opt-ins and to attract more qualified client leads.
  • Use Google Analytics and a spreadsheet to set up simple funnel tracking.
  • Once the funnel structure is in place, get traffic flowing fast with Facebook and Google search ads.

In what ways do you think a lead generation funnel will be useful for your company? Which of the six steps do you anticipate will make the biggest impact? Let me know in the comments.

Strategy 24 – Cold Email Copy Strategies That Convert

The 3 Critical Factors Of A Cold Email Campaign

The performance of your cold email campaign depends on these 3 things:

  1. Whether you correctly identify the person who has the pain, and
  2. Whether you clearly communicate that you understand their pain and can likely solve it.
  3. When you absolutely nail these three points there’s no reason you can’t match the interested rates of our highest performing campaigns: a whopping 17-20%.

If we assume that your product solves a real pain and that you’re contacting the right person, then the only question left is what to write in the email. Let me run you through the strategies that we’ve had the best results with.

Cold Email Copy Strategies That Convert

The Subject Line: General Usually Beats Specific

Vague subject lines tend to get higher open rates, which means more eyes on your message.

The base reason is simple. If a prospect’s inbox is overloaded they’ll skip the emails that aren’t urgent. The more information you give them in the subject line, the more comfortable they’ll be in deciding that they don’t need to read your email right now.

If you keep the subject line vague, yet relevant, they’re more likely to open your email to check if it’s urgent.

Less specific subject lines like “[company name] customers” perform better than more specific subject lines like “Improve [company name] customer satisfaction”. And subject lines like “Network problem” consistently outperform more elaborate ones like “Automated network monitoring”.

The Hook: What’s In It For Them

Don’t introduce yourself in your email, they don’t care who you are. Start with why you’re emailing them, what’s in it for them, and why they should care. The goal of each sentence should be to keep them wanting to read the next sentence.

If any single sentence doesn’t achieve that goal… scrap it.

Here’s an example hook that returned a 5.04% interested rate from CEOs, founders and directors of tech companies:

Hi (name) – hoping to reach the person who looks after product marketing at (company)? Because I want to personalize your customers’ user journeys. We get them to take the actions you want them to take after they sign up.

The Pitch: Keep It Simple, Stupid (K.I.S.S)

Make it short, and don’t bog them down with details. Our best emails are between 50-100 words total. The goal of the email is just to spark enough initial interest to get them to respond. Don’t try to close the deal over email.

Focus on just one clear pain point that your product solves per email. If you want to test multiple pain points, A/B split test different versions of the email to see which ones resonate the most. It’s confusing if your product does too many things.

Here’s an example pitch that returned a 4.79% interested rate from senior-level marketing folk at companies with 100+ employees.

I’d like to show you exactly where your customers get stuck on your website, why they leave and how to fix it. You’ll probably discover a problem you’ve never even thought about that’s costing you money.

The Validation: Earn Their Trust

This is where you back up your pitch with proof in the form of well-known existing clients, measurable results or awards you’ve received.

This is especially important when your pitch makes a big claim, or when your product is in a crowded space.

If you don’t have proof yet, you can achieve a similar result by making a surprising or unexpected statement, or by pre-empting an objection they might have and addressing it.

Here are a couple of examples of validation statements that received interested rates of 3.77% (from customer support managers) and 4.01% (from sales managers) respectively.

Example 1: You won’t need any new hardware, downloads, coding or training, and you’ll get a call center with all of the data and reporting you could want.

Example 2: We’re the only company that brings research data and science to the top of the sales funnel, and the vast majority of our clients report positive ROI within 90 days.

The Ask: What Do You Want Them To Do?

Be very specific about what you’re asking for. Do you want to send them more information, get them on a call or get them to simply answer a question?

Make it easy for them to write back. If they have to think about their response for more than a few seconds, they probably won’t respond.

It’s also a good idea to ask them to connect you with the right person, in case it’s not them.

Here’s a typical call-to-action that we use.

Do you have 10 minutes for a chat on Wednesday?

If not, who do you recommend I speak with? Thanks for your time.

The Follow-Ups: Be Politely Persistent

Always send at least one follow up. Don’t be afraid to send up to five. Over 58% of our interested responses come from follow up emails.

Think of a series of follow up emails as an ongoing conversation between you and your potential customer. Each email should build on the previous email or respond to any objections the person may have thought of after reading the previous email.

Keep them short (<50 words) and test a different pitch or validation statement in each follow-up, so you learn which messaging resonates the most.

Here’s an example of a follow-up email that returned a 3.44% interested rate from product managers at fashion companies.

Our sales and operations offices are based here in the States, so you always have somebody to jump on the phone with if you need your questions answered instantly, in English.

Do you have a few minutes for a chat in the next few days?

Look out for a future article that will cover the art of the follow up in more depth.

If All Else Fails

Sometimes your emails will still get a poor response. This usually indicates that the pain point your product solves isn’t significant enough, or that you’re contacting the wrong people.

If this happens, abandon the pitch style above and ask your leads a question that’s designed to start a conversation instead. Get more information about their needs/pains to learn why your initial product pitch wasn’t resonating.

Here’s an example of a conversational email.

Just wanted to ask which EHR you’re using at {{company}}?

Because we’re trying to understand how different EHRs fit the needs of different medical specialties.

If you’re contacting the right people, solving a real pain point and clearly communicating that you understand their pain and have a solution for it, you will have a successful cold email campaign.

I’d be happy to answer any questions you might have about the startup sales process based on our experience. Give Razz, our Business Growth Manager a call on 0438 253530 or send our team an email at teamblimped@blimped.com.au.