fbpx

What if there was an easier way to find clients?

What if there was an easier way to find clients. And what if you could start today with little to no effort?

Sounds too good to be true, right?

What if I could prove it to you, would that be of some interest to you? And, just like reading a good book, I have left the twist til the end.

We are a professional organisation who don’t need something that our teenage kid sits on every day. People are wasting time on Facebook. 

Congratulations. You have made your first business growth mistakes. 

YOU:…You would say that cause you’re a digital marketer. 

Hear me out before rushing to judgement.  

I wish I had known this when I owned my other businesses, including my accounting practice. 

More To A Pixel Then Meets The Eye

Let us talk about a little thing called a Facebook Pixel. (Now, before you go saying you already know about it, read on. I promise you will be surprised by the things you didn’t know about it.)

It is Facebook’s own Google analytics tool.

You may have heard of it already. You may know what it is but you don’t know what it does. 

Lets start with the basics and then work our way to the WOW Factor!

Pixel provides analytical data.

YOU:…Yeah but I already have Google analytics so why would I need this Pixel?

Google analytics works from data it gathers from your website. And that is great (as long as you know how to interpret the data).

It may even tell you how many people have visited your website and provide some overall details on this group of people.  

But what if you wanted to know more.  

Like.. 

  • If you are a coach then you want to know if they follow Tony Robbins or one of the local coaching gurus, 
  • If you are an accounting firm, would it be worth knowing if they read the Money magazine or Forbes/Inc. magazines,  
  • If you’re a restaurant, wouldn’t you want to know if anyone who has come to your website is having an upcoming birthday so you can invite them to a free meal when they bring a friend,

….you get the idea.

These are the things that Google won’t be able to tell you. 

Now let’s get a little business savvy.  

Let’s say you are a Business Coach. What would you want to know? 

  • Do they run their own business?  
  • Are they making over a certain amount? 
  • Do they reside close to my location? 
  • Do they read business magazines?
  • Do they attend business events?
  • Have they visited my own website?

… the list is as big as your imagination. 

It gets better. 

Let’s say you’re an Accountant

Your business mainly runs from referral business aka word of mouth. 

Someone recommends your business.  

What is the first thing that person will do? 

They will internet stalk you.  

They will jump onto your website. They will cruise through your pages.  

Sure, Google will tell you the location they are at when they visited your website, what web pages they visited, how long they stayed and what page they left from. 

And Google AdWords will help use this information to target them later. 

But what if you also knew

… They have an interest in self-managed super funds and your practice specialises in this area;

…they own a business and use Xero & your holding a Xero workshop to bring in potential clients;

…they are locals who visit the coffee shop downstairs from your office, at a set time each day & tax season is upon us, why not let them know that they can get tax help while waiting for their favourite coffee to be delivered to your office?

Let’s take it another step further. 

You now know a lot about them. Wouldn’t it be great if you could find others just like them? 

What if you also wanted to know:

  • Who do they hang out with? 
  • What do those people like?
  • Do they like the same things? 

Welcome to Facebook Retargetting.

Facebook already has this information about everyone. And, the best part, Facebook will help you find them for you.  

Now you can promote your business not just to those who have visited your website and those you are targetting already, but others who have similar needs without you even going to go search for them. 

You now are no longer needing to go find customers.  Customers are actually seeking your services. 

This a great! 

Oh, wait.  

You don’t have Facebook. 

Or worse, you do have Facebook. You even have a Facebook business page. But no Pixel. 

So do you still think you don’t need Facebook? 

Maybe it’s the case that you do have it but the penny has just dropped – you have left opportunities on the table cause no one told you why you need it and what to do with it once you have it. 

Come and talk to us. It’s not too late.

Book A Free Strategy Call With Me Today: https://bit.ly/BookRazz

4 simple ways to ensure your users clicks on the link you have sent them

Humans are hard-wired to respond when you push these four emotional buttons. Here the 4 main Emotional Triggers that will help you increase email click-through rate

  • Gain
  • Logic
  • Fear
  • Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

Let’s break each of these emotional triggers down one by one…

Gain

What will I gain if I click on this link?

That’s what your reader is wondering and you need to answer it.  Your email copy should make a promise that clicking on the links in the email will deliver a specific gain.

That promise might be obvious or subtle.

Logic

It’s true.  People buy for emotional reasons — but they justify the purchase with logic.

If you’ve appealed successfully to a buyer’s emotional side, it’s time to give them something practical to justify the purchase.

Use statistics, odds, comparisons, expert opinion and other practical facts to encourage email clicks.

Fear

Be careful with this one but understand that fear is often more motivating than gain or logic.  With the right audience and the right promise, you can get outstanding click-through rates when you instill fear into your reader.

Survival Life sells to a market that is concerned about natural disasters and other scenarios that will put themselves and their families in danger.  The products we sell to this market are among the best in the industry at helping people prepare for these scenarios.

Just as in the life insurance or retirement planning space, we are selling the peace-of-mind that one feels when they are adequately prepared to deal with something frightening.

Scarcity

If you want to encourage action, your reader must understand what they will gain or what you will protect them from if they do take that action.

But it’s a funny thing.  If the reader feels that there is no urgency to take action NOW, often they won’t do it.

If you want to increase click-throughs on your emails, you need to communicate that what you have for them is limited in some way.

 

Mixing and matching emotional triggers

TEST, TEST, TEST.

Experiment with the order in which you push these buttons.  Try GAIN > FEAR > LOGIC > SCARCITY.  Then, switch it up and test FEAR > LOGIC > GAIN > SCARCITY.

Also, experiment with emails that focus on a single emotional trigger and others that combine more than one.

For example, a single sentence in your email might touch on gain, logic, and scarcity.  It might read like this,

Until midnight tonight [SCARCITY] and for less than it costs to fill up your gas tank [LOGIC] you can learn how to negotiate thousands of dollars off of your next car purchase. [GAIN]

The same sentence could be tested using fear instead of gain,

Until midnight tonight [SCARCITY] and for less than it costs to fill up your gas tank [LOGIC] you can learn to stop a used car salesman from ripping you off. [FEAR]

 

If you are still not getting the click-through rate you are hoping for then why not arrange a session with us. We will share with you some of our success stories.

Here is Why You Should Be Using Facebook Bots

Facebook chatbots provide a powerful way to engage with your customers, and they’re surprisingly easy to set up and manage. Instead of sending a 400-word follow-up email to your new leads that answer every question they might have about your product—and many they don’t—you can create a custom choose-your-own-adventure-style chatbot responder. Because they live in the same ecosystem, they’re the perfect way to follow up on Facebook lead ads.

At their core, Facebook Messenger chatbots “take over” the messaging for your product’s Facebook page. If a user sends you a message on Facebook, your bot will automatically send a customized response. User chats and responses are then stored within the chatbot app itself and can be surfaced later or integrated with an external database or CRM. For example, a chatbot for your meditation app might ask users, “What’s your biggest challenge with meditating?” Then you can give users customized help, content, and sales pitches based on their response.

Another benefit of chatbot conversations: They let you segment your audience based on how they respond to chat questions. In the case of a meditation app, you could segment “first-timers” and “experienced meditators” based on an initial question asking about the user’s experience level.

Not sure where to get started building your own chatbot? Check out ManyChat(from $10/month). You can play around with their free trial, and if you decide to launch, they have a helpful feature that lets you automatically follow up with Facebook engagers. You might also consider ChatfuelMicrosoft Bot Framework, or Massively.

If you’re having trouble hooking customers by email, consider a chatbot. They provide a fun, personalized way to engage with—and segment—your growing audience.

Come and talk to us if you are interested and don’t know how to get started with Facebook chatbots.

The Legal Facebook Hack No One Talks About

If you’re an entrepreneur or a marketer, who is constantly on the look for a new hack to improve your campaigns on Facebook — you’ll enjoy this one.

By the time you finish reading this post, you’ll know how to use & deploy this simple hack which we recently used to get a lot more ad engagement for our clients, at no extra cost.

Deploying this shouldn’t take you more than a few of minutes, and results will be visible alot sooner then you imagine.

In saying this, make sure you read to the bottom as it not for everyone.

The has been our standard Facebook campaign structure for a while.

You have a campaign which is made for a specific offer or a promotion. Inside of the campaign you have 100s of ad sets which are targeting different audiences with 100s of different ads.

As the campaign progresses and you gather more data, you find a winner ad which performs better than any other ad.

Then, you’ll make 100s of ad sets again. Each ad set will contain the same winner ad, but instead of having just one ad, you have 100s of copies of that same winner ad.

By having this kind of campaign structure, all of those 100s of copies of the same ad are going to pick up some engagement.

But what if you could stack up all that engagement a.k.a. social proof, to one single ad? One could call this the “Social Stacking Method”.

The Social Stacking Method On Facebook

The idea behind the social stacking is very simple — Instead of having 100s of ad sets pointing to 100s of copies of the same ad, you’re going to point all of your ad sets to a single ad.

 

 

Here is what a ’s what a Social Stacking Method would look like.

 

 

How To Deploy The Social Stacking Method?

It looks complicated and time consuming you say?

In order to show how easy it is to implement, we have included our step-by-step instructions below:

Open your Facebook Ads Manager and take the following steps:

Step 1 —Select the ad

Select an ad to which you want to point all ad sets (on the ad level of the campaign) and click Edit.

Step 2 — Acquire the ad ID

In the Ad Preview section click on Share Preview button, then click on the Facebook Post with Comments. If you’re running ads on Instagram, you’ll click on Instagram Post with Comments.

Once the ad loads, take a look at the URL.

On Facebook, you’ll have 2 strings of numbers interrupted by /posts/ in the middle. Select and copy the 2nd string of numbers.

If you’re doing this for Instagram you’ll get only one string, which you’ll select and copy.

Step 3 — Apply the ad ID

In this step, you’ll need to either make a new ad set or duplicate the existing one (duplicating is faster). Change whatever you want (age range, country, gender, interest, etc) and then go to the ad level of this new ad set.

Click on Edit again and then click on Use Existing Post.

Click on Enter Post ID and paste the ad ID you acquired in STEP 2.

Click Submit and then Publish the ad.

Step 4 — Duplicate as many times as you want

The easiest way to point more ad sets to this ad is to duplicate the 2nd ad set you’ve created (because it already uses an existing post from the 1st ad set).

The social stacking method is also good because it allows you to add multiple new ad sets in a matter of minutes. This is particularly useful if you’re running robust split testing systems or launching a new product.

The Next Steps…

Can you believe that something this simple can make a big difference?

Put this method into ACTION now & let us know if it has created the same great impact for you as it has for our clients.

Like we said earlier, there are some provisions.

  1. This method applies only to the newsfeed placement, on both Facebook (desktop and mobile) and Instagram (mobile only), where engagement can be seen in the form of reactions, comments and shares.

The Three Amigos of Business – Facebook Analytics, the Pixel, and Events

I went to an event last night and found myself talking about some of the features of Facebook Analytics only to find I may as well have been talking a foreign language. The person I was talking to inspired me to write this blog to show some of the features of Facebook Analytics so that hopefully a lot more of us can see the power Facebook Analytics and what it can do to exponentially grow our business.

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

Let’s dive in…

Examples of Facebook Analytics Reports

There are unlimited reports that you can create with Facebook Analytics. Let’s detail a few here.

Here’s an example of a funnel from a Facebook post comment all the way through a website purchase…

Facebook Analytics

Maybe you want to know how much a typical visitor is worth. Well, here’s a look at Customer Lifetime Value over time…

Facebook Analytics Customer Lifetime Value

You could also look at a breakdown of age, gender, and country by purchase value…

Facebook Analytics Breakdown

Go ahead and create a cohort of those who registered and then eventually purchased a product…

Facebook Analytics Cohort

Not sure how long people stick around? Here’s a look at user retention following the initial interaction…

Facebook Analytics User Retention

Who are your best customers? Well, run a breakdown of the demographics of those who make a purchase to view info based on age, gender, country, city, language, and more…

Facebook Analytics Demographics

Here’s a comparison of the stickiness between those who registered for something and those who made a purchase…

Facebook Analytics Stickiness

Amazed yet? Well, this is just a sampling. You can add limitless segments and variables to find every possible needle in the haystack.

Facebook Analytics, The Pixel, and Events

At this point, you might be thinking… “Wow. Amazing. But creepy. How in the world does Facebook know all of this?”

I have one word for you: Events.

When people think of Facebook Events, they usually do so in connection with Facebook ads. Events are snippets of code (added outside of the Facebook pixel) that help Facebook identify when a specific “event” occurs.

For example, you create a “Purchase” Event. That code is added to the confirmation page signifying a purchase has completed. That page loads. Facebook knows that a purchase happened.

Events that you can create:

  • Purchase
  • Generate Lead
  • Complete Registration
  • Add Payment Info
  • Add to Cart
  • Add to Wishlist
  • Initiate Checkout
  • Search
  • View Content

In each case, you can add parameters (conversion value, currency, content ID, etc.) to provide more details. For example, the purchase was for Product X and the value is $100.

Typically, you’ve added the Facebook pixel and Events for your advertising. This allows Facebook to track how many conversions occurred (was the campaign effective?). It also allows Facebook to optimize for a particular conversion.

But we haven’t been able to use this for organic activity. Paid engagement may make up a small percentage of your traffic, registrations, and purchases. Facebook Analytics, of course, doesn’t care whether the activity was paid or organic.

Making more sense? Yeah, you need to take advantage of Events.

Set Up Facebook Events

Hopefully, you now see how important it is that you add Events to utilize the powerful data within Facebook Analytics. Let’s do that!

If you haven’t installed the Facebook pixel on your website yet, there are numerous ways to do it (click that link for a few). At the moment, I use the Pixel Caffeine WordPress plugin (it’s free). Do whatever is best for you.

Just installing the pixel, though, isn’t enough — at least if you want to take advantage of Facebook Analytics. As mentioned above, you also need to be sure to use Events.

To utilize Events, you’ll need to inject code (in addition to the base Facebook pixel code that should already be on your website). As a result, when someone loads a page with an Event code on it, Facebook can report that the Event has occurred.

While viewing your pixel, click the “Set Up” button at the far right.

Facebook Pixel Set Up

If you use an integration or tag manager (Google Tag Manager, Shopify, WooCommerce, etc.), great. Click that option for instructions on how to get everything set up.

Facebook Pixel

But otherwise, click to “manually install the code yourself.” In the second step, Facebook provides information for adding your Event code.

Facebook Pixel Events

Example: Set Up Purchase Event

We could go through every Event, but it’s not necessary. If you understand how to set this up for one, you’ll understand it for them all. Let’s start with a purchase.

Click the option for “Purchase.”

Facebook Pixel Events

The nice thing is that as you add info for parameters, Facebook spits out the code you’ll need to use. Above is what I’d need for the purchase Event for my Facebook Analytics training program.

Then Facebook provides details on where specifically to add that code (after the opening BODY tag)…

Facebook Pixel Events

You can also test it after adding the tag to make sure it’s working.

Inline Events

Are there examples where users aren’t redirected to a confirmation page? In that case, you’ll need to generate an inline Event. These Events execute when a button is pushed.

At the top of Event creation, you’ll see the option for “Track Event on Inline Action.”

Facebook Pixel Events

You will then be shown the inline code to use…

Facebook Pixel Events

Integration and Tag Managers

The instructions above are for doing all of this manually. But adding Events may actually be much easier — if not automated — depending on your integration or tag manager (assuming you use one).

As I mentioned earlier, I use the Pixel Caffeine WordPress plugin. Creating Events with this plugin is very easy.

Under Conversions/Events, fill out the area to “Add New Tracking.”

Facebook Pixel Events

You won’t need to add any code. Just tell the plugin what Event to create and you provide the parameters. Click “Pass Advanced Data” to send even more details to Facebook…

Facebook Pixel Events

And that’s it! Event created. Too easy!

We believe that the more you understand your client, the more value you can provide them thru your service or product. This leads to a greater retention of them thru the trust and rapport you created by providing them this value.

If you are still struggling, why not fill in the form below. We can go thru your challenges together.

Easy Way To Add Facebook Pixel to WordPress – step by step instructions

Struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns.

In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and sees how effective they are at turning clicks into sales.

But if you’re not super tech-savvy, it can be a little difficult to actually figure out how to get Facebook Pixel up and running with WordPress, right?

To help you out, I’m going to give you a beginner-friendly tutorial for two different methods:

  • With manual code – this is a lightweight option that helps you add the Facebook Pixel code and nothing else.
  • With a plugin – the advantage of this method is that you can create custom audiences and conversion goals from inside your WordPress dashboard. This plugin is especially great for eCommerce stores because it has dedicated WooCommerce and Easy Digital Downloads integrations.
If you’re planning to use custom audiences and conversion goals, I recommend that you use the plugin method. But if you just want to use Facebook Pixel to create Lookalike audiences and other more basic features, the manual code implementation is the simplest solution for your needs.

How to add Facebook Pixel to WordPress manually

To manually add Facebook Pixel to WordPress, you have to complete two steps:

  • Create a new Facebook Pixel at the Facebook website (if you haven’t already)
  • Insert the tracking code from that Facebook pixel into the <head> section of your WordPress site

It’s nothing too complicated – I promise! Let’s get started…

Step 1: Create new Facebook Pixel via Facebook Ads Manager

To get started, go to the Pixels tab in Facebook Ads Manager. You can go straight there by clicking this link.

If you haven’t already created a Pixel (you can only create one Pixel per account), you can click the green button to Create a Pixel:

create a new facebook pixel

A box should appear that asks for a name – then all you need to do is click Create.

After that, you should see some options for how to add Facebook pixel to your website. Choose the Manually Install the Code Yourself option:

get facebook pixel tracking code

That should display the Facebook Pixel tracking code:

the facebook pixel tracking code

Keep this code handy because you’re going to need it in the next step.

Step 2: Add Facebook Pixel tracking code to WordPress <head> section

While there are a number of different ways that you can add code snippets like this to WordPress, I think the simplest method is a free plugin called Insert Headers and Footers:

Here’s how to do it:

  • Install and activate the free Insert Headers and Footers plugin
  • Go to Settings → Insert Headers and Footers
  • Paste the Facebook Pixel tracking code into the Scripts in Header box
  • Save your changes

how to add facebook pixel to wordpress

And that’s it! You just learned how to add Facebook Pixel to WordPress.

I’ll show you how to test if your new Facebook Pixel is working at the end of this article. But first, let me cover the plugin method, quickly.

How to add Facebook Pixel to WordPress with Pixel Caffeine plugin

Pixel Caffeine is a free plugin from AdEspresso, a popular Facebook Ads Manager tool.

The advantages of using Pixel Caffeine over the method outlined above are that you can:

  • Create custom audiences based on actions related to WordPress right from your WordPress dashboard.
  • Create Facebook Dynamic Ads for WooCommerce, assuming you’re using a WooCommerce store.
  • Easily track conversions, including dedicated integrations for WooCommerce and Easy Digital Downloads.

If you’re using WordPress to power an eCommerce store, this functionality is especially helpful.

But even if you’re just running a regular website, the custom audiences functionality can be helpful for more advanced Facebook advertisers.

Before you can use the plugin, you’ll need to have already created a Facebook Pixel in the Facebook Ads Manager (you can follow the same instructions I outlined in Step 1 of the previous section if you need help).

How to configure Pixel Caffeine

To use the Pixel Caffeine plugin, install and activate it like you would any other plugin.

Then:

  • Go to the new Pixel Caffeine area in your WordPress dashboard sidebar
  • Go to the General Settings tab
  • Click the FACEBOOK CONNECT button (this is necessary if you want all the bonus functionality)

pixel caffeine setup

Once you click that button, you’ll see a prompt saying that “Pixel Caffeine would like to manage your business”. Click OK:

give pixel caffeine access

Then, you’ll be taken back to your WordPress dashboard, where you can select your Ad account and Pixel ID:

finish Facebook connect

And that’s it! Your Facebook Pixel is now up and running.

To take advantage of Pixel Caffeine’s more advanced features, you can use the tabs for Custom Audiences and Conversions/Events:

pixel caffeine advanced features

How to test if Facebook Pixel is working

After you add Facebook Pixel to WordPress, you need to do one more thing:

Make sure Facebook Pixel is actually working!

To do that, you install the Facebook Pixel Helper Chrome extension.

Once you have the Chrome extension activated, visit the site where you installed Facebook Pixel.

If your Pixel is working, you should see something like this when you click on the extension:

how to test facebook pixel

And there you go! That’s all you need to do to add Facebook Pixel to WordPress. Enjoy your remarketing, conversion tracking, and custom audiences!

Too easy. If you are lost then just fill in the form below and get in touch with us. We can go thru it with you. Now that’s even easier!

The Facebook Pixel: 3 Reasons Why You Need To Install It Today

Many advertisers on Facebook don’t have the pixel installed on their website. Most think setting it up is complicated while some are only interested in getting a few quick sales and don’t think it’s worth the hassle. However, smart marketers and advertisers know that if you want to truly succeed with Facebook Ads, then you need the Facebook pixel.

It’s free to start with, and if you are not technically inclined, you can always hire a developer to install the code for you. They can most likely get it done in just a few minutes. Or contact us.

 

So here are three reasons why you need to install the Facebook pixel on your website today:

1. You can create a custom audience

Facebook’s audience targeting tool is very useful – it will let you hyper-target people based on their location, their age, gender, interests, hobbies, and so much more. But with the pixel, you can take your targeting to a whole new level. You can target only people who have been on your website, so you know these are people who know you and your brand.

2. You need the pixel to remarket your existing and potential customers

The pixel will track what your website visitors are doing on your website. It will know what pages they’ve visited, and if you are tracking various events on your site (for instance, adding items to cart, making purchases, etc.), then the pixel will report that information to Facebook.

When you set up your Facebook Ads, you can segment your audience into people who have browsed a certain page on your website, as well as those who added your products to cart but did not check out, and so on. With this information, you can easily offer up relevant ads to your web visitors depending on their site activity.

3. The pixel will track your visitors’ activities across devices

The pixel code is so powerful that it can follow your site visitors and learn about their activities whether they are on a mobile phone, tablet or laptop computer. It offers a seamless experience for users and adds a lot of value to advertisers. For instance, if your visitor initially visited your site on their laptop, they’d still be able to see your ads on Facebook whether they’re on another laptop or a smartphone.

If you need some assistance, fill in the form below and we will have a real person call you back.

Why Split Testing Your Facebook Ads Is A Must

Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here’s a list of objectives that support split testing:

  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Conversions
  • Catalog sales

If you’re on the fence about split testing, and whether it’s worth your time and money, read on to find out some of its benefits.

Benefits of Split Testing

1. You don’t need to guess at what’s working and what’s not

With split testing, you get to cross off your list all those elements that are not working for your ads. By the end of a few tests, you’ll know exactly what’s working and what’s resonating with your audience, and what’s not. This not only helps you save time in the future – you’re not going to re-use those elements which are proven failures, right? – but you are also a step closer to creating the perfect high-converting ad for your business.

2. Your results are not due to luck

Some people get lucky with their first advert. But they’re few and far in between. If you depend on luck, you’re not going to get very far. Advertising means you need to spend money to reach people. If you depend on luck, you’re throwing money to the wind. With split testing, you can pinpoint exactly what made your ad successful. You can say with certainty that these elements are the reason for your ad’s success – and you can use the same elements again in your future campaigns.

3. It’s a worthy investment

With split testing, you get to spend money up front, but once you find a winning campaign, you can easily recover the cash you’ve paid for those failed adverts. You just need to have a detailed plan in mind and at least have an idea of the kinds of elements you’d want to test. There’s an infinite number of elements and combinations for every advert, so you need to narrow down your choices from the get-go and not spend too much money. This is the smart way to do split tests – have a theory or objective in mind and set to prove that theory right (or wrong).

If you need some assistance on setting up Split Testing, fill in the form below and we will have a real person call you back.

4 Easy Steps To Optimize Your Facebook Ad Design

You can have all the money in the world to pay for Facebook Ads but if you don’t have the kind of design that will resonate with your target audience, then you’re spending your money for nothing.

Ad design is a very important aspect of Facebook Ads. Not only does Facebook allow you to advertise in a variety of formats, but they also give you a very thorough reporting tool so you can see which ads are working and which ads aren’t. When you have this information at hand, you can easily adjust your design so you can increase your click-through rates and your conversions.

Here are a few ad design strategies you can use to optimize your Facebook Ads:

1. Use high-quality images

No one likes to look at images that looks like it’s been shot by a 3-year old. Messy amateur shots and stock photos are two of the biggest pet peeves of Facebook users. They see enough amateur photos from their friends’ updates and stock photos from every other advertiser on the planet, so you need to use high-quality images to catch their attention.

2. Use location-specific images

If you’re targeting a local area, then you should use local images. Or you can shoot a video in a popular local hangout. When people see you know their area intimately, they’ll like you immediately. It’s refreshing to see an ad that offers up something not many other advertisers do – like capturing the local scenery. It’s much easier to relate to something local than something that’s thousands of miles away.

3. Use visual contrast, filters or overlays

Even if you aren’t artistic by nature, you can use a photo editing software with nice filters on it. If you aren’t confident of your skills, you can look up some inspiration online. Check out popular graphic design sites, find the kind of designs you think your audience will like and use that as inspiration to come up with your own design.

4. Use carousel ads to create a visual story

When done right, carousel ads can actually tell a story. You just need to have a series of interconnected images that form part of a whole picture. People love stories so try to think of a twist to your story to get them engaged with your advert.

We recommend Canva for those who don’t have any graphic design experience. It is a great website to get you on your way to success in your business using Facebook Ads.

If you need some assistance, fill in the form below and we will have a real person call you back.