Why Split Testing Your Facebook Ads Is A Must

Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it’s a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here’s a list of objectives that support split testing: Reach Traffic Engagement App installs Video […]

4 Easy Steps To Optimize Your Facebook Ad Design

You can have all the money in the world to pay for Facebook Ads but if you don’t have the kind of design that will resonate with your target audience, then you’re spending your money for nothing. Ad design is a very important aspect of Facebook Ads. Not only does Facebook allow you to advertise […]

3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts

If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post – all you have to do is just click on that button and follow the […]

Top 2 Facebook Ads Strategies To Make People Aware Of Your Business

You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective? […]

High ROI achieved by understanding your Facebook Custom Audiences And Lookalike Audiences

Successful Facebook Ads marketers have two weapons – custom audiences and lookalike audiences. If you’re not sure why targeting these two audiences are important, then have a read through to find out more about them. Custom audiences are basically composed of people who’ve interacted with your business either online or offline. You can upload a […]

3 Easy Ways You Can Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to astronomical ad costs. Now there are plenty of factors that come […]

How to Form a Private Group Within a Business Page on Facebook

How to Form a Private Group Within a Business Page on Facebook Facebook allows you to create your own private groups online. In a private group, any Facebook member can request to be added as a member of the group. Only members will be able to view the posts created on the private group page. […]

Will your business survive after the new changes bought in my Facebook on 11th Jan 2018

Facebook News Feed Changes For Publishers: How To Survive in 2018 January 11, 2018, marked an announcement that will change the way we approach social media marketing on Facebook. It may seem like terrible news for social media marketers, e-commerce and small businesses altogether, it isn’t all bad news. What’s Changed With Facebook’s News Feed […]

Understanding Facebook Live Video for Pages and Brands

The stats tell the story: Did you know that 92% of mobile video consumers share videos with others? Or that 80% of viewers remember a video ad they have viewed in the last 30 days? Video is effective, it’s memorable, and it’s sticky. So here’s what you need to know to get started with Facebook Live Video today. Step […]

Facebook launches augmented reality Camera Effects developer platform

Facebook will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences to its new Camera Effects platform. After today’s Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality […]