fbpx

What if there was an easier way to find clients?

What if there was an easier way to find clients. And what if you could start today with little to no effort?

Sounds too good to be true, right?

What if I could prove it to you, would that be of some interest to you? And, just like reading a good book, I have left the twist til the end.

We are a professional organisation who don’t need something that our teenage kid sits on every day. People are wasting time on Facebook. 

Congratulations. You have made your first business growth mistakes. 

YOU:…You would say that cause you’re a digital marketer. 

Hear me out before rushing to judgement.  

I wish I had known this when I owned my other businesses, including my accounting practice. 

More To A Pixel Then Meets The Eye

Let us talk about a little thing called a Facebook Pixel. (Now, before you go saying you already know about it, read on. I promise you will be surprised by the things you didn’t know about it.)

It is Facebook’s own Google analytics tool.

You may have heard of it already. You may know what it is but you don’t know what it does. 

Lets start with the basics and then work our way to the WOW Factor!

Pixel provides analytical data.

YOU:…Yeah but I already have Google analytics so why would I need this Pixel?

Google analytics works from data it gathers from your website. And that is great (as long as you know how to interpret the data).

It may even tell you how many people have visited your website and provide some overall details on this group of people.  

But what if you wanted to know more.  

Like.. 

  • If you are a coach then you want to know if they follow Tony Robbins or one of the local coaching gurus, 
  • If you are an accounting firm, would it be worth knowing if they read the Money magazine or Forbes/Inc. magazines,  
  • If you’re a restaurant, wouldn’t you want to know if anyone who has come to your website is having an upcoming birthday so you can invite them to a free meal when they bring a friend,

….you get the idea.

These are the things that Google won’t be able to tell you. 

Now let’s get a little business savvy.  

Let’s say you are a Business Coach. What would you want to know? 

  • Do they run their own business?  
  • Are they making over a certain amount? 
  • Do they reside close to my location? 
  • Do they read business magazines?
  • Do they attend business events?
  • Have they visited my own website?

… the list is as big as your imagination. 

It gets better. 

Let’s say you’re an Accountant

Your business mainly runs from referral business aka word of mouth. 

Someone recommends your business.  

What is the first thing that person will do? 

They will internet stalk you.  

They will jump onto your website. They will cruise through your pages.  

Sure, Google will tell you the location they are at when they visited your website, what web pages they visited, how long they stayed and what page they left from. 

And Google AdWords will help use this information to target them later. 

But what if you also knew

… They have an interest in self-managed super funds and your practice specialises in this area;

…they own a business and use Xero & your holding a Xero workshop to bring in potential clients;

…they are locals who visit the coffee shop downstairs from your office, at a set time each day & tax season is upon us, why not let them know that they can get tax help while waiting for their favourite coffee to be delivered to your office?

Let’s take it another step further. 

You now know a lot about them. Wouldn’t it be great if you could find others just like them? 

What if you also wanted to know:

  • Who do they hang out with? 
  • What do those people like?
  • Do they like the same things? 

Welcome to Facebook Retargetting.

Facebook already has this information about everyone. And, the best part, Facebook will help you find them for you.  

Now you can promote your business not just to those who have visited your website and those you are targetting already, but others who have similar needs without you even going to go search for them. 

You now are no longer needing to go find customers.  Customers are actually seeking your services. 

This a great! 

Oh, wait.  

You don’t have Facebook. 

Or worse, you do have Facebook. You even have a Facebook business page. But no Pixel. 

So do you still think you don’t need Facebook? 

Maybe it’s the case that you do have it but the penny has just dropped – you have left opportunities on the table cause no one told you why you need it and what to do with it once you have it. 

Come and talk to us. It’s not too late.

Book A Free Strategy Call With Me Today: https://bit.ly/BookRazz

The Three Amigos of Business – Facebook Analytics, the Pixel, and Events

I went to an event last night and found myself talking about some of the features of Facebook Analytics only to find I may as well have been talking a foreign language. The person I was talking to inspired me to write this blog to show some of the features of Facebook Analytics so that hopefully a lot more of us can see the power Facebook Analytics and what it can do to exponentially grow our business.

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.

Let’s dive in…

Examples of Facebook Analytics Reports

There are unlimited reports that you can create with Facebook Analytics. Let’s detail a few here.

Here’s an example of a funnel from a Facebook post comment all the way through a website purchase…

Facebook Analytics

Maybe you want to know how much a typical visitor is worth. Well, here’s a look at Customer Lifetime Value over time…

Facebook Analytics Customer Lifetime Value

You could also look at a breakdown of age, gender, and country by purchase value…

Facebook Analytics Breakdown

Go ahead and create a cohort of those who registered and then eventually purchased a product…

Facebook Analytics Cohort

Not sure how long people stick around? Here’s a look at user retention following the initial interaction…

Facebook Analytics User Retention

Who are your best customers? Well, run a breakdown of the demographics of those who make a purchase to view info based on age, gender, country, city, language, and more…

Facebook Analytics Demographics

Here’s a comparison of the stickiness between those who registered for something and those who made a purchase…

Facebook Analytics Stickiness

Amazed yet? Well, this is just a sampling. You can add limitless segments and variables to find every possible needle in the haystack.

Facebook Analytics, The Pixel, and Events

At this point, you might be thinking… “Wow. Amazing. But creepy. How in the world does Facebook know all of this?”

I have one word for you: Events.

When people think of Facebook Events, they usually do so in connection with Facebook ads. Events are snippets of code (added outside of the Facebook pixel) that help Facebook identify when a specific “event” occurs.

For example, you create a “Purchase” Event. That code is added to the confirmation page signifying a purchase has completed. That page loads. Facebook knows that a purchase happened.

Events that you can create:

  • Purchase
  • Generate Lead
  • Complete Registration
  • Add Payment Info
  • Add to Cart
  • Add to Wishlist
  • Initiate Checkout
  • Search
  • View Content

In each case, you can add parameters (conversion value, currency, content ID, etc.) to provide more details. For example, the purchase was for Product X and the value is $100.

Typically, you’ve added the Facebook pixel and Events for your advertising. This allows Facebook to track how many conversions occurred (was the campaign effective?). It also allows Facebook to optimize for a particular conversion.

But we haven’t been able to use this for organic activity. Paid engagement may make up a small percentage of your traffic, registrations, and purchases. Facebook Analytics, of course, doesn’t care whether the activity was paid or organic.

Making more sense? Yeah, you need to take advantage of Events.

Set Up Facebook Events

Hopefully, you now see how important it is that you add Events to utilize the powerful data within Facebook Analytics. Let’s do that!

If you haven’t installed the Facebook pixel on your website yet, there are numerous ways to do it (click that link for a few). At the moment, I use the Pixel Caffeine WordPress plugin (it’s free). Do whatever is best for you.

Just installing the pixel, though, isn’t enough — at least if you want to take advantage of Facebook Analytics. As mentioned above, you also need to be sure to use Events.

To utilize Events, you’ll need to inject code (in addition to the base Facebook pixel code that should already be on your website). As a result, when someone loads a page with an Event code on it, Facebook can report that the Event has occurred.

While viewing your pixel, click the “Set Up” button at the far right.

Facebook Pixel Set Up

If you use an integration or tag manager (Google Tag Manager, Shopify, WooCommerce, etc.), great. Click that option for instructions on how to get everything set up.

Facebook Pixel

But otherwise, click to “manually install the code yourself.” In the second step, Facebook provides information for adding your Event code.

Facebook Pixel Events

Example: Set Up Purchase Event

We could go through every Event, but it’s not necessary. If you understand how to set this up for one, you’ll understand it for them all. Let’s start with a purchase.

Click the option for “Purchase.”

Facebook Pixel Events

The nice thing is that as you add info for parameters, Facebook spits out the code you’ll need to use. Above is what I’d need for the purchase Event for my Facebook Analytics training program.

Then Facebook provides details on where specifically to add that code (after the opening BODY tag)…

Facebook Pixel Events

You can also test it after adding the tag to make sure it’s working.

Inline Events

Are there examples where users aren’t redirected to a confirmation page? In that case, you’ll need to generate an inline Event. These Events execute when a button is pushed.

At the top of Event creation, you’ll see the option for “Track Event on Inline Action.”

Facebook Pixel Events

You will then be shown the inline code to use…

Facebook Pixel Events

Integration and Tag Managers

The instructions above are for doing all of this manually. But adding Events may actually be much easier — if not automated — depending on your integration or tag manager (assuming you use one).

As I mentioned earlier, I use the Pixel Caffeine WordPress plugin. Creating Events with this plugin is very easy.

Under Conversions/Events, fill out the area to “Add New Tracking.”

Facebook Pixel Events

You won’t need to add any code. Just tell the plugin what Event to create and you provide the parameters. Click “Pass Advanced Data” to send even more details to Facebook…

Facebook Pixel Events

And that’s it! Event created. Too easy!

We believe that the more you understand your client, the more value you can provide them thru your service or product. This leads to a greater retention of them thru the trust and rapport you created by providing them this value.

If you are still struggling, why not fill in the form below. We can go thru your challenges together.

Easy Way To Add Facebook Pixel to WordPress – step by step instructions

Struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns.

In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and sees how effective they are at turning clicks into sales.

But if you’re not super tech-savvy, it can be a little difficult to actually figure out how to get Facebook Pixel up and running with WordPress, right?

To help you out, I’m going to give you a beginner-friendly tutorial for two different methods:

  • With manual code – this is a lightweight option that helps you add the Facebook Pixel code and nothing else.
  • With a plugin – the advantage of this method is that you can create custom audiences and conversion goals from inside your WordPress dashboard. This plugin is especially great for eCommerce stores because it has dedicated WooCommerce and Easy Digital Downloads integrations.
If you’re planning to use custom audiences and conversion goals, I recommend that you use the plugin method. But if you just want to use Facebook Pixel to create Lookalike audiences and other more basic features, the manual code implementation is the simplest solution for your needs.

How to add Facebook Pixel to WordPress manually

To manually add Facebook Pixel to WordPress, you have to complete two steps:

  • Create a new Facebook Pixel at the Facebook website (if you haven’t already)
  • Insert the tracking code from that Facebook pixel into the <head> section of your WordPress site

It’s nothing too complicated – I promise! Let’s get started…

Step 1: Create new Facebook Pixel via Facebook Ads Manager

To get started, go to the Pixels tab in Facebook Ads Manager. You can go straight there by clicking this link.

If you haven’t already created a Pixel (you can only create one Pixel per account), you can click the green button to Create a Pixel:

create a new facebook pixel

A box should appear that asks for a name – then all you need to do is click Create.

After that, you should see some options for how to add Facebook pixel to your website. Choose the Manually Install the Code Yourself option:

get facebook pixel tracking code

That should display the Facebook Pixel tracking code:

the facebook pixel tracking code

Keep this code handy because you’re going to need it in the next step.

Step 2: Add Facebook Pixel tracking code to WordPress <head> section

While there are a number of different ways that you can add code snippets like this to WordPress, I think the simplest method is a free plugin called Insert Headers and Footers:

Here’s how to do it:

  • Install and activate the free Insert Headers and Footers plugin
  • Go to Settings → Insert Headers and Footers
  • Paste the Facebook Pixel tracking code into the Scripts in Header box
  • Save your changes

how to add facebook pixel to wordpress

And that’s it! You just learned how to add Facebook Pixel to WordPress.

I’ll show you how to test if your new Facebook Pixel is working at the end of this article. But first, let me cover the plugin method, quickly.

How to add Facebook Pixel to WordPress with Pixel Caffeine plugin

Pixel Caffeine is a free plugin from AdEspresso, a popular Facebook Ads Manager tool.

The advantages of using Pixel Caffeine over the method outlined above are that you can:

  • Create custom audiences based on actions related to WordPress right from your WordPress dashboard.
  • Create Facebook Dynamic Ads for WooCommerce, assuming you’re using a WooCommerce store.
  • Easily track conversions, including dedicated integrations for WooCommerce and Easy Digital Downloads.

If you’re using WordPress to power an eCommerce store, this functionality is especially helpful.

But even if you’re just running a regular website, the custom audiences functionality can be helpful for more advanced Facebook advertisers.

Before you can use the plugin, you’ll need to have already created a Facebook Pixel in the Facebook Ads Manager (you can follow the same instructions I outlined in Step 1 of the previous section if you need help).

How to configure Pixel Caffeine

To use the Pixel Caffeine plugin, install and activate it like you would any other plugin.

Then:

  • Go to the new Pixel Caffeine area in your WordPress dashboard sidebar
  • Go to the General Settings tab
  • Click the FACEBOOK CONNECT button (this is necessary if you want all the bonus functionality)

pixel caffeine setup

Once you click that button, you’ll see a prompt saying that “Pixel Caffeine would like to manage your business”. Click OK:

give pixel caffeine access

Then, you’ll be taken back to your WordPress dashboard, where you can select your Ad account and Pixel ID:

finish Facebook connect

And that’s it! Your Facebook Pixel is now up and running.

To take advantage of Pixel Caffeine’s more advanced features, you can use the tabs for Custom Audiences and Conversions/Events:

pixel caffeine advanced features

How to test if Facebook Pixel is working

After you add Facebook Pixel to WordPress, you need to do one more thing:

Make sure Facebook Pixel is actually working!

To do that, you install the Facebook Pixel Helper Chrome extension.

Once you have the Chrome extension activated, visit the site where you installed Facebook Pixel.

If your Pixel is working, you should see something like this when you click on the extension:

how to test facebook pixel

And there you go! That’s all you need to do to add Facebook Pixel to WordPress. Enjoy your remarketing, conversion tracking, and custom audiences!

Too easy. If you are lost then just fill in the form below and get in touch with us. We can go thru it with you. Now that’s even easier!