Want to know why your business website ranking dropped after you revamped it?

New year. New Revamped Website. Drop in the SEO Ranking?

We see this too often when an organisation has created nicer looking web pages or even created a brand new appealing website. They then notice that their SEO ranking suddenly falls.

What is a Redirect in WordPress?

A redirect is a way for your website to send a quick message to your reader’s browser and tell them that the page they want to visit has been moved, so their browser can automatically point them to the new page of your choice.

There are various different types of redirects such as 301 redirect, 302 redirect, 307 redirect, etc.

However, to keep this article simple and useful, we will only cover 301 redirects as that’s the most important.

Let’s take a look at why it is important by understanding the use case.

When do you need a 301 redirect in WordPress?

The primary reason to use 301 redirects is when your site or a page on your site has been moved, and you want to point the user to a new page instead.

This article idea came to us when one of our readers asked us for a way to redirect users from an old post to a new post.

– You need to create a redirect when you are planning on deleting a post or page in favour of new content.

– You need to create a redirect when you are planning on changing the permalinks of your post or page.

Why? Because not creating a redirect will cause your users to see a 404 not found error. Which is not only bad for users, but it can also impact your site’s SEO and hurt your search engine rankings.

That’s when 301 redirects become very important.

It allows you to tell search engines and your user’s browser that the page they are trying to reach has been permanently moved to a new location.

This allows for all your old page’s traffic and backlink (SEO) strengths to be transferred on to the new page.

Now that we have covered the why and when of redirects, let’s take a look at how you can create 301 redirects in WordPress using the different methods that are available.

A 301 redirect sends the message to search engines that a website or page has been moved permanently.

When you use a 301, Google removes the old page from their index and most value (link equity) from that page is transferred to the new one.

That being said, it’s important to note that anytime you move a page from one URL to another, it will take search engines some time to notice the change and see any potential impact/change in rankings.

How to Create Redirects in WordPress (using Plugins)

An easier approach to create and manage 301 redirects is by using one of the many WordPress redirect plugins. This allows you to setup redirects without ever writing a single line of code.

Method 1: Setting up WordPress redirects using Redirection plugin

The simplest way to add and manage redirects in WordPress is by using the Redirection plugin. Install and activate the plugin. Once activated, visit Tools » Redirection to setup your redirects.

Redirection plugin not only allows you to setup redirects, it also helps you find out 404 errors on your WordPress site. You can then redirect those URLs to an appropriate destination. See this tutorial on how to track 404 pages and redirect them in WordPress.

Now while setting up 301 redirects using a WordPress plugin is easy, it has some minor performance setback. Based on your WordPress hosting provider, your WordPress redirects maybe a bit slower by some microseconds.

If you want to make your redirects faster, then you can do so by using the code method and .htaccess file.

Method 2: Setting Up 301 Redirects in WordPress using .htaccess

Using the web server configuration file .htaccess, WordPress users can set up 301 redirects that are fast.

Please keep in mind that a small mistake in your .htaccess code can make your WordPress site inaccessible, and it may start showing Internal Server Error.

That’s why it is important that you backup your .htaccess file before making any changes.

To edit your .htaccess file, you will need to connect to your website using an FTP client. The .htaccess file resides in your WordPress site’s root directory.

If you can’t see your .htaccess file there, then you need to force your FTP client to show hidden files. (See why you can’t find .htaccess file on your WordPress site.)

You can edit .htaccess file in any plain text editor like Notepad.

Here is a simple redirect, where we are trying to send a user visiting an old post to a new post.

 RewriteEngine On
Redirect 301 /a-very-old-post/ http://yoursite.com/a-very-new-post/
You can add the code above preferably at the end of your .htaccess file.

That’s all. We hope this guide to creating WordPress redirects helped you setup redirects on your site.

Feel free to get in touch with us if you have any questions. Direct your questions to contactus@thefusionbrand.com. If you need some assistance with then why not organise a FREE 45 Strategy call with us? Click here to book a time that suits you.

How Good SEO Helps Brings You High Quality Traffic

If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’.

Google wants to provide its users with answers. This is one of its main services and if Google can’t do it, then people will look elsewhere – such as other search engines eg Bing – to get what they’re looking for.

But in order for Google to provide answers, it needs to know which sites it can trust. The results pages are not ‘curated’, meaning that Google doesn’t have a team to actually check the content. And that means that it needs to start recognizing sites that deliver popular answers in a programmatic, algorithmic manner.
How can you make sure that this all works for you and your site is considered one of the ‘trusted’?

The Right Links

The first and most important way to accomplish this is with the right links profile. You need to attract links from sites that Google already trusts – but how do you know what sites those are?
One strategy is to look at Google’s ‘In the News’ section. Here, Google highlights breaking stories by sharing posts from popular news sites and sites in that niche. This is a very important tip because, in order for Google to share that content like news, it must already have a high amount of trust for those sites – and this will rub off on you a great deal.

Another tip is when possible, to try and get a link from a .edu or .gov domain. Google likes these sites because they have obviously got a certain amount of credibility and by aligning yourself with them, some of that credibility is likely to rub off on you as well!


Another useful tip is branding. Google likes brands and has shared this information openly in the past. If your site name is currently the same as your keyword – rather than a catchy company name – then you’re doing yourself a disservice.

Likewise, you should also try to get links from other big brands. Google knows brands like Coca-Cola, like the BBC and like The Verge and that means they can pass on a lot of credibility.

Degrees of Separation

It’s not exactly easy to get links from the BBC, or from the biggest sites in your niche that Google is featuring. So what can you do if you’re still ‘small fry’?
One answer is to think of this as a game of ‘degrees of separation’. If you can’t get a link from the BBC, then getting a link from a site that has a link from the BBC can work a great deal!

Researching Backlinks

How do you know what links a site has pointed to it? Simple: use a backlinks tool. And this also has the advantage of allowing you to research precisely which links worked for the biggest sites in your niche… so that you can build the same ones!

Are you struggling with SEO on your site? Why not arrange a chat with us?

What is Amazon FBA and is it time your business jumped onto it?

If you already have, or you’re contemplating, a start-up with an actual physical product to sell, then you have probably heard of Amazon FBA – but what is it exactly and what are its advantages and any potential drawbacks you need to know about?

Let’s say you are new and have created your own product. Now, you are ready to go to market.

Then you discover, a design of packaging (again very expensive) was a major challenge. Logos and branding took time and creativity. The initial sales (obviously on a loss basis for quite a while given the development costs) were to family and a network of friends. But there was a vision. The vision held firm and the viability grew. Finally, there was proof of concept as the sales took hold online and some great exposure was achieved when a major homewares brand with several suburban stores agreed to stock some of the range.

It was time to start thinking big. You may decide to lease a bigger space just for the production itself, and the rental was a significant expense. By now the real problem was storage, managing inventory, and delivery. Packaging and posting individual orders and hand delivering the store orders had become unmanageable.

Amazon FBA (Fulfilled by Amazon) entered the Australian market space just 12 months ago – at exactly the right time for alot of new startup businesses. As a great example if IaaS (Infrastructure as a Service), Amazon FBA manages every aspect of the pick-up, storage, inventory management, order shipping, and even customer returns.

It’s useful to clarify that your product does not need to be sold on Amazon itself (although of course it can be). The winning point of differentiation for Amazon FBA is that it’s an end-of-the-line system which saves your business time and money because Amazon stores your products and manages their delivery in your direction. The fulfillment fees are extremely competitive, given Amazon’s vast network of storage, delivery, and inventory management systems. Their advanced data management systems allow you to monitor and track all inventory, orders, and deliveries as they are happening.

The fulfillment fees include all packing of orders, inner packaging, and delivery, even including the management and accounting for any returns. Separately there is a monthly storage fee, based essentially on your cubic metres of stored product. It would be impossible for a small start-up company to access its own rented storage facility in an equally cost-effective way.

So, if you have the perfect product, now is the best time to take up Amazon FBA. Contact us if you want to know more.

SEO Tools

5 FREE SEO Tools to help you get ahead of your competitors

In an earlier Blog, we spoke about On-Page SEO. Here are 5 FREE tools to help you get on your way for a better SEO.

Inspired to start optimizing your website? The right tools make all the difference. Check out some of the best free tools on the market and start increasing your web traffic today.

1. Website Optimizer

This Website Checker provides an overview of outstanding optimization opportunities on your website.

2. Robots.txt

This Robots.txt Generator creates a robots.txt file for you in a few, simple steps, while the Robots.txt Tool informs you of the bot accessibility of different directories.

3. Avoid Duplicate Content

The Text Uniqueness Tool helps you to determine how similar two pieces of content are so that you can avoid duplicate content.

4. Google Snippet Optimizer

Google snippets are often users’ first impression of your website. Use this Google Snippet Optimizerto optimize the title and meta description of your snippet on different devices.

5. Page Speed

This comprehensive Page Speed guide provides step-by-step instructions on how to optimize your page speed.

Want SEO then start with On-Page SEO.

On-page SEO

As the name suggests, On-Page refers to the optimization opportunities on a website. By optimizing various components of your website, search engines can find, index, and categorize your content easier. If done correctly, On-Page SEO will positively affect your user experience and ultimately ranking in the SERPs. The following is a basic list of On-Page considerations for beginners:

Page Architecture and Internal Linking

  • Ensure that anchor texts are the same if they have the same link
  • Try to avoid more than 100-200 internal links on your website

Indexing and Cache

  • Make sure your robots.txt file and XML sitemap is in the root directory
  • Think mobile first! Ensure that your website experience is optimized for mobile devices

Page Load Time

OnPage Check

  • Create unique and expressive titles
  • Declare all descriptions
  • Ensure only one H1 tag per URL
  • Add relevant ALT tags to images

Status Codes and Redirects

  • Ensure that your website does not show 4xx or 5xx status codes
  • Check to see if your website has 302 redirects if so it is advisable to use 301 redirects instead, as 301 redirects transfer the search engine value and ranking to the new page


  • Ensure your content is unique, especially above the fold
  • Avoid duplicate content on different subdomains

International Scope

  • Create an international version of your URL
  • Implement a hreflang/rel

Act today to avoid being penalised by Google

“Not Secure” Warnings Coming to Google Chrome
Google has announced a July 1st 2018 deadline for sites to set up an SSL certificate (also known as “https”) to prevent the dreaded “not secure” warning from appearing in Google Chrome.

If you do not already have an SSL certificate on your site, your site will be listed as Not Secure in just a few days, which could seriously impact your rankings and sales.

We’ve found a solution for you and put together some notes on this upcoming change, or you can read the technical details on Google’s blog. You won’t want to miss this, because there are only a few days left until Chrome 68 is set to release with this updated warning.

Without SSL Certificate:

Decreased customer confidence

No security

Lower sales

Lower rankings

With SSL:

More sales

Safer checkout & browsing

Increased confidence

Higher rankings


The “Not Secure” Warning

Users running Google Chrome 68 or higher, set to be released via auto-updates on July 1st of 2018, will see a “Not Secure” warning in the address bar for any site that is not using an SSL certificate (also known as “https”). If your website does not show “https://” with the green “lock” icon in the URL bar, you need to act now and set up an SSL certificate.
(Read the technical details on Google’s blog)

SEO Penalties for Non-Compliance

Google has announced penalties for sites that remain as “Not Secure”; your rankings could be impacted, and your competition who use SSL certificates on their site will be boosted above your non-secure pages. Google is also considering marking non-secure sites with a warning icon in the search results, which could dramatically reduce the number of clicks you get.


There Is Still Time

SSL certificates are now a must rather than a maybe. Get in touch with us today. We can handle the entire setup for you. You need to act now to get your certificate active before July 1st to prevent this new Google Chrome penalty warning.

Remember, you need to act before July 1st to prevent the “not secure” warning from appearing on your site. The SSL Store can handle everything for you, and is a trusted, reliable vendor – we highly recommend you contact us now to get your SSL set up.

20 Cool Infographic Templates to Create Amazing Designs

In the era of internet, the process of learning becomes much more comfortable as it was before. Most people are visuals learners so visual content like infographics, slideshares, and videos are usually great marketing tools. Today I want to focus more on infographics and I want to give you some awesome examples of infographics that you can create.

First things first, let’s see what an infographic is.
An infographic is a presentation of data using different images, charts, graphs, and maps to make this information easy to understand and remember. A lot of companies use infographics as a marketing tool to promote their new products, tell about new features, and notify users about their brand.

In this list, we are going to share 20 cool infographic templates to create amazing designs for your business. You’ll find various maps, charts, bars, icons, titles, pie charts and other elements to help you combine useful infographics!

1. Crooked Stats Infographic Kit


2. Weekdone Infographics Kit [freebie]


3. Infographic template


4. Shopping Infographics Slide Template


5. Circular templates pack


6. Company time line with road


7. Options banners


8. Classic infographic banners collection


9. Education infography in flat design


10. Set of useful infographic elements in flat design


11. Infographic template


12. Nice businessman with speech bubbles


13. World map infographic design


14. Cycle Chart with Four Elements Slide


15. Free Infographic Vector Template


16. Free Vector Infographic Elements


17. Free Flat Chart Infographic Vector


18. Free Vector Infographic Elements


19. Timeline Infographic Vectors


20. World Map Infographic design



Wouldn’t one of these brighten up your website?

Use Website Personalization to Deliver Relevant Content

The personalized web experiences are already here. Think about your experience on the web in the last week. How many times have you seen the following things:

  • Product recommendations based on something you previously purchased
  • Content suggestions based on a movie you watched or music you downloaded, etc.
  • A mass email customized with your name or company name

Understanding the individual personas that visit your website and then providing personalization based on common preferences, repeated purchases, etc. is a hugely important part of the consumer process in today’s marketing world. With marketing automation tools, marketers can now harness the power of bringing the right message or product to the right person.

Want to know more? Send us a message.

Launch a Growth-Driven Website Plan

Historically, the standard practice when it comes to websites is to do a complete redesign every 2-4 years or so, depending on your industry. This is for a number of reasons:

  • Stay up-to-date with changes in technology, web standards, search algorithms, etc.
  • Refresh the look and feel to keep visitors engaged with your website.
  • Do a content audit of pages that are underperforming.
  • Update the UI/UX of your website to make it as user-friendly as possible.

However, there has been a shift in the website development world and many companies are now moving to a growth-driven design methodology.

image: https://cdn.business2community.com/wp-content/uploads/2017/11/growth-driven-design-chart-900×547.png

Growth Driven Design Websites
Image Source

Another thing that search engines favor is regularly updated websites because, often, the newest information is the best information. With that in mind, companies are shifting away from lengthy redesign projects to smaller, more iterative website design and development agreements.

This change allows marketers to test and measure what works best for their audience and double down on areas where they are having the most success.

What to add to your marketing plan:

  • Evaluate your website against best practices, industry standards, and your competitors
  • Research growth-driven website design
  • Identify one area of your website that could use an update, refresh, or reorganization
  • Consider having a website company do an audit of your site to identify potential growth areas