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Want to know why your business website ranking dropped after you revamped it?

New year. New Revamped Website. Drop in the SEO Ranking?

We see this too often when an organisation has created nicer looking web pages or even created a brand new appealing website. They then notice that their SEO ranking suddenly falls.

What is a Redirect in WordPress?


A redirect is a way for your website to send a quick message to your reader’s browser and tell them that the page they want to visit has been moved, so their browser can automatically point them to the new page of your choice.

There are various different types of redirects such as 301 redirect, 302 redirect, 307 redirect, etc.

However, to keep this article simple and useful, we will only cover 301 redirects as that’s the most important.

Let’s take a look at why it is important by understanding the use case.

When do you need a 301 redirect in WordPress?

The primary reason to use 301 redirects is when your site or a page on your site has been moved, and you want to point the user to a new page instead.

This article idea came to us when one of our readers asked us for a way to redirect users from an old post to a new post.

– You need to create a redirect when you are planning on deleting a post or page in favour of new content.

– You need to create a redirect when you are planning on changing the permalinks of your post or page.

Why? Because not creating a redirect will cause your users to see a 404 not found error. Which is not only bad for users, but it can also impact your site’s SEO and hurt your search engine rankings.

That’s when 301 redirects become very important.

It allows you to tell search engines and your user’s browser that the page they are trying to reach has been permanently moved to a new location.

This allows for all your old page’s traffic and backlink (SEO) strengths to be transferred on to the new page.

Now that we have covered the why and when of redirects, let’s take a look at how you can create 301 redirects in WordPress using the different methods that are available.

A 301 redirect sends the message to search engines that a website or page has been moved permanently.

When you use a 301, Google removes the old page from their index and most value (link equity) from that page is transferred to the new one.

That being said, it’s important to note that anytime you move a page from one URL to another, it will take search engines some time to notice the change and see any potential impact/change in rankings.

How to Create Redirects in WordPress (using Plugins)

An easier approach to create and manage 301 redirects is by using one of the many WordPress redirect plugins. This allows you to setup redirects without ever writing a single line of code.

Method 1: Setting up WordPress redirects using Redirection plugin

The simplest way to add and manage redirects in WordPress is by using the Redirection plugin. Install and activate the plugin. Once activated, visit Tools » Redirection to setup your redirects.

Redirection plugin not only allows you to setup redirects, it also helps you find out 404 errors on your WordPress site. You can then redirect those URLs to an appropriate destination. See this tutorial on how to track 404 pages and redirect them in WordPress.

Now while setting up 301 redirects using a WordPress plugin is easy, it has some minor performance setback. Based on your WordPress hosting provider, your WordPress redirects maybe a bit slower by some microseconds.

If you want to make your redirects faster, then you can do so by using the code method and .htaccess file.

Method 2: Setting Up 301 Redirects in WordPress using .htaccess


Using the web server configuration file .htaccess, WordPress users can set up 301 redirects that are fast.

Please keep in mind that a small mistake in your .htaccess code can make your WordPress site inaccessible, and it may start showing Internal Server Error.

That’s why it is important that you backup your .htaccess file before making any changes.

To edit your .htaccess file, you will need to connect to your website using an FTP client. The .htaccess file resides in your WordPress site’s root directory.

If you can’t see your .htaccess file there, then you need to force your FTP client to show hidden files. (See why you can’t find .htaccess file on your WordPress site.)

You can edit .htaccess file in any plain text editor like Notepad.

Here is a simple redirect, where we are trying to send a user visiting an old post to a new post.

 RewriteEngine On
Redirect 301 /a-very-old-post/ http://yoursite.com/a-very-new-post/
You can add the code above preferably at the end of your .htaccess file.

That’s all. We hope this guide to creating WordPress redirects helped you setup redirects on your site.

Feel free to get in touch with us if you have any questions. Direct your questions to contactus@thefusionbrand.com. If you need some assistance with then why not organise a FREE 45 Strategy call with us? Click here to book a time that suits you.

How Good SEO Helps Brings You High Quality Traffic

If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’.

Google wants to provide its users with answers. This is one of its main services and if Google can’t do it, then people will look elsewhere – such as other search engines eg Bing – to get what they’re looking for.

But in order for Google to provide answers, it needs to know which sites it can trust. The results pages are not ‘curated’, meaning that Google doesn’t have a team to actually check the content. And that means that it needs to start recognizing sites that deliver popular answers in a programmatic, algorithmic manner.
How can you make sure that this all works for you and your site is considered one of the ‘trusted’?

The Right Links

The first and most important way to accomplish this is with the right links profile. You need to attract links from sites that Google already trusts – but how do you know what sites those are?
One strategy is to look at Google’s ‘In the News’ section. Here, Google highlights breaking stories by sharing posts from popular news sites and sites in that niche. This is a very important tip because, in order for Google to share that content like news, it must already have a high amount of trust for those sites – and this will rub off on you a great deal.

Another tip is when possible, to try and get a link from a .edu or .gov domain. Google likes these sites because they have obviously got a certain amount of credibility and by aligning yourself with them, some of that credibility is likely to rub off on you as well!

Branding

Another useful tip is branding. Google likes brands and has shared this information openly in the past. If your site name is currently the same as your keyword – rather than a catchy company name – then you’re doing yourself a disservice.

Likewise, you should also try to get links from other big brands. Google knows brands like Coca-Cola, like the BBC and like The Verge and that means they can pass on a lot of credibility.

Degrees of Separation

It’s not exactly easy to get links from the BBC, or from the biggest sites in your niche that Google is featuring. So what can you do if you’re still ‘small fry’?
One answer is to think of this as a game of ‘degrees of separation’. If you can’t get a link from the BBC, then getting a link from a site that has a link from the BBC can work a great deal!

Researching Backlinks

How do you know what links a site has pointed to it? Simple: use a backlinks tool. And this also has the advantage of allowing you to research precisely which links worked for the biggest sites in your niche… so that you can build the same ones!

Are you struggling with SEO on your site? Why not arrange a chat with us?

SEO Tools

5 FREE SEO Tools to help you get ahead of your competitors

In an earlier Blog, we spoke about On-Page SEO. Here are 5 FREE tools to help you get on your way for a better SEO.

Inspired to start optimizing your website? The right tools make all the difference. Check out some of the best free tools on the market and start increasing your web traffic today.

1. Website Optimizer

This Website Checker provides an overview of outstanding optimization opportunities on your website.

2. Robots.txt

This Robots.txt Generator creates a robots.txt file for you in a few, simple steps, while the Robots.txt Tool informs you of the bot accessibility of different directories.

3. Avoid Duplicate Content

The Text Uniqueness Tool helps you to determine how similar two pieces of content are so that you can avoid duplicate content.

4. Google Snippet Optimizer

Google snippets are often users’ first impression of your website. Use this Google Snippet Optimizerto optimize the title and meta description of your snippet on different devices.

5. Page Speed

This comprehensive Page Speed guide provides step-by-step instructions on how to optimize your page speed.

Want SEO then start with On-Page SEO.

On-page SEO

As the name suggests, On-Page refers to the optimization opportunities on a website. By optimizing various components of your website, search engines can find, index, and categorize your content easier. If done correctly, On-Page SEO will positively affect your user experience and ultimately ranking in the SERPs. The following is a basic list of On-Page considerations for beginners:

Page Architecture and Internal Linking

  • Ensure that anchor texts are the same if they have the same link
  • Try to avoid more than 100-200 internal links on your website

Indexing and Cache

  • Make sure your robots.txt file and XML sitemap is in the root directory
  • Think mobile first! Ensure that your website experience is optimized for mobile devices

Page Load Time

OnPage Check

  • Create unique and expressive titles
  • Declare all descriptions
  • Ensure only one H1 tag per URL
  • Add relevant ALT tags to images

Status Codes and Redirects

  • Ensure that your website does not show 4xx or 5xx status codes
  • Check to see if your website has 302 redirects if so it is advisable to use 301 redirects instead, as 301 redirects transfer the search engine value and ranking to the new page

Content

  • Ensure your content is unique, especially above the fold
  • Avoid duplicate content on different subdomains

International Scope

  • Create an international version of your URL
  • Implement a hreflang/rel