fbpx

Top 2 Facebook Ads Strategies To Make People Aware Of Your Business

Share on facebook
Share on twitter
Share on linkedin

Top 2 Facebook Ads Strategies To Make People Aware Of Your Business

You probably have a great product or service to offer to your target audience. And you’re thinking of creating a Facebook advert to sell it to people you think might be interested in what you have to offer. What kind of campaign objective should you choose? Should you use Traffic, Store Visits or Conversions objective?

Depending on the nature of your product, and it’s pricing structure, you may get some people to buy from you immediately. However, a great majority of your target audience don’t know who you are. So why should they buy from you?

The right way to convert a cold audience or people who are strangers to your brand or business is to target them with Awareness ads. As the name suggests, these types of ads will make people aware of what you have to offer. It’s like an introduction advert if you will.

On Facebook Ads, you can choose between Brand Awareness and Reach campaign objectives. While both are quite similar in nature, Brand Awareness ads are shown to people who might be interested in your business and Reach ads are shown to the maximum number of people in your target audience.

In order to make your brand memorable to people, you have to make your advert stand out. Remember, you are competing with a lot of other competitors for your target audience’s attention, so you have to think of a way to grab their attention right off the bat.

Facebook lets you choose from 4 different formats to try and hook your audience in: carousel, single image, single video, and slideshow. Use the best format you think may work best with your audience.

The best thing about Reach campaigns is that you can split test your advert (Brand Awareness ads don’t have the split test option available). This helps you narrow down the best ad creative, placement, ad delivery and audience to get higher conversions. Once you know the best converting Reach ad, you can then create a Brand Awareness campaign and use the winning advert from your Reach campaign.

Make sure to offer your cold audience something of value so they’ll remember you when you target them later on in the next stage of your Facebook Ads campaign.

If you need some assistance, fill in the form below and we will have a real person call you back.

Leave a Replay

Expanding Your Business Reach By Connecting You With The Right People

If you have made it this far then we know you want to succeed in your business. Need a new website? Need finding more customers? Need help in your Social Media presence? 

 

We are on a mission to tell as many success stories as we can

 

We tell the stories of forward-thinking organisations and create platforms that strategically reach their target audience.

 

If you’re ready to share your business story then your story then Contact Us Today.

Recent Posts

Follow Us

Top 2 Facebook Ads Strategies To Make People Aware Of Your Business

Time to read: 2 min